Email Is on Its Way Out
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When I was a kid growing up, I used to get excited when the mailman came down our street. Although I almost never got anything, I did love those letters from pen pals and distant family. Email was the same at first for me even the pyramid schemes and bizarre forwards were a reason to celebrate. We all remember “Youve got mail!” Today, snail mail is full of bills and email is full of spam. Today’s reports show that two-thirds of all email is spam. Now Joy comes through IM, SMS or MySpace (Facebook and Live Spaces too), at least for next few years until the next big change, whatever that may be.
Many of you receive your bills and financial statements via email now, I know I do. Does this mean that you have stopped checking snail mail? No. With that said, what kind of emotional attachment do you have towards your mailbox? You probably love when your Netflix disks arrive or when you get that book from Amazon, but is snail mail all that exciting now? If you did not check your snail mail for a day or two, like when you go on vacation, would you be emotionally distraught? Most of you probably start to twitch when you cant get to your email every few hours using either your laptop, Blackberry or some other mobile device. Why? Because we feel that there are more important and interesting communications there that are timely and more important.
Now, lets talk about the next generation. They do have email accounts and more than likely they get homework assignments sent there. Xanga sends them notes that their friends have updated their pages. Attachments (e.g. digital Netflix/Amazon packages) get sent there and companies send spam there. Sifting through all that, they might get a pen pal letter or a friend might have sent them something to read but, by and large, theres not a lot of emotional investment over email.
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