Differentiating Between Market Structures in Kudler
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Differentiating Between Market Structures in Kudler
As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the companys potential the organizations strategic plan, marketing overview, customers views, and market surveys are reviewed. The information will allow an understanding of the companys competitiveness within the industry. The market structure that best relates to the virtual organization is revealed to access whether the organization has the ability to achieve long term profitability. At the end of the analysis recommendations will be provided to the company to show how the company can maximize profits.
Kudler Fine Foods is a gourmet shopping center that offers the finest pick of goods to it customers (Apollo Group, 2011). These goods contain organic ingredients and/or fresh selection without unnecessary preservatives (Apollo Group, 2011). Goods are rotated on the shelf on an ongoing basis, and those foods that is still in good condition are often donated to local shelters (Apollo Group, 2011). Kudler relys are the selective hiring of its associates to ensure that each customer that comes into their stores are fully satisfied with its services. If a customer is looking for a specific product and does not see it on the shelves the store will go out of their way to order the product the customer is looking for (Apollo Group, 2011). The strategic customer service offered by the store allows the company to remain one of the top picks by customers to go to for their food needs.
Based on the tool and resources available Kudler Fine foods is very competitive in the market. The organization has development loyalty and profitability by its customers. This has been done by the company expanding it services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these programs will create an increase revenue and customer base. These programs have not been initiated by other food stores allowing the organization to remain in the lead by offering what the customer wants. Another way the company is is competitive in the marketplace is that the owner Kathy is geared towards providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on price the company can change prices when there is need to stimulate the sales on a product. Kudler Fine Foods remains competitive in the marketplace because of its ability to be flexible and provided products and services based on customer needs.
The market surveys located on the store intranet site allows the identification of the organizations strengths and weaknesses. The organization strengths is the appearance of the store, store hours, and value of products (Apollo Group, 2011). The market survey shows high strongly agreements on the selected strengths. This shows that the company has made a appealing store and welcomes customers. This is the first step in gaining loyalty from its customers. The weaknessed that the store shows is the knowledgeable and courteous staff (Apollo Group, 2011). This is is an astronomic fail on the management staff. Customers are coming to the store but can feel intimated by non courteous staff and decide to never go back their again. Knowledge of the products that are available is a must by staff members, and at this time the market surveys found that customers did not find the staff members knowledgeable. This shows that Kudler Fine Foods must get back to the basics of the training programs. Lack of training can be why the market survey showed so low results.
Based on the information provided, the Kudler Fine Foods belongs to