Essay About Lack Of Effective Marketing And Production Planning

Vina San Pedro
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In evaluating the operating
performance and profitability of Vina San Pedro, Elton realized that the Company not only
suffers from lack of effective marketing, product line structure and production planning,
but also does not have a strong management team. The Company is anticipating higher
margins in the export markets over the next two to three years, due to poor wine
production yields in France and California this year. However, an expected economic
slowdown in Chile may offset revenue gains abroad. He has called upon you, an
operations management consultant and wine marketing expert from Sonoma Valley,
California to develop a cohesive strategy to improve the Companys market position, and
achieve growth in sales, margins and after-tax profits.
In evaluating the operating
performance and profitability of Vina San Pedro, Elton realized that the Company not only
suffers from lack of effective marketing, product line structure and production planning,
but also does not have a strong management team. The Company is anticipating higher
margins in the export markets over the next two to three years, due to poor wine
production yields in France and California this year. However, an expected economic
slowdown in Chile may offset revenue gains abroad. He has called upon you, an
operations management consultant and wine marketing expert from Sonoma Valley,
California to develop a cohesive strategy to improve the Companys market position, and
achieve growth in sales, margins and after-tax profits.
In evaluating the operating
performance and profitability of Vina San Pedro, Elton realized that the Company not only
suffers from lack of effective marketing, product line structure and production planning,
but also does not have a strong management team. The Company is anticipating higher
margins in the export markets over the next two to three years, due to poor wine
production yields in France and California this year. However, an expected economic
slowdown in Chile may offset revenue gains abroad.