Wil’s Grill Swot Analysis
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Wil’s Grill
What are the strengths, weaknesses, opportunities and threats for Wil’s Grill? Identify various strategic options for Wil’s Grill by creating a SWOT matrix.
Ans:
2. Performing a SWOT analysis on Will’s grill, the following points are obtained.
Strengths
Wil’s grill serves a clean food menu which gave it competitive advantage.
It was highly profitable as it served NAU students who wanted reasonably priced late-night food.
Other major market included community events, where organizers preferred clean food at a reasonably cheaper price.
John, being a voracious reader helped in updating the business according to changing consumer interests.
Serves more than just barbeque items, wide range of products
Opportunities
Flexibility to expand towards catering services as well.
Gain higher margins (upto 40%) if Wil’s grill decides to enter catering services.
Further expansion of the firm should help Wil to compete with established catering firms such as Big Foot BBQ and Satchmo
Weakness
Lack of partnership may be a hindrance towards growth due to less consultation while making crucial decisions.
Flagstaff’s location may be a disadvantage for Wil’s grill owing to a smaller number of street food events hosted there.
Lack of proper estimation at community events at present can increase costs