Essay About Lakeport Brewing Corporation And Fourth Largest Domestic Supplier Of Beer

Lakeport Brewing CorporationEssay Preview: Lakeport Brewing CorporationReport this essayLakeport Brewing CorporationI have selected the Lakeport Brewing Corporation for my research paper. Lakeport is the fourth largest domestic supplier of beer in Ontario. The Lakeport Brewery is located on a 7.2 acre property in Hamilton, Ontario, with the brewery and warehouse facilities taking up approximately 275,000 square feet. The brewery is located in Canadas most densely populated area (

Lakeport produces 11 brands of beer, which are; Brava Cerveza, Brava Lime, Lakeport Honey Lager, Lakeport Ice, Lakeport Strong, Lakeport Pilsner, Lakeport Light, Steeler, Mongoose and Wee Willy (

Brava Cerveza dubbed “the beer of the summer”(Brava Lime a beer offering the same qualities as Brava Cerveza but with a taste of lime. You can pick up a case of 24 bottles of this 5% abv lager for 29.95 (

Now on to the Lakeport brand beers. Starting with the beer that knocked Corona off the top 10 list of best selling beers in Ontario, Lakeport Honey Lager (

Lakeport also brews a couple other brands of beer which are less well known. Steeler a 5% abv lager which sells for $28 a case, but is on sale regularly and at quite a deal. (

The main strength of Lakeport as we all know is its price. Its “buck a beer” campaign has landed Lakeport Honey Lager a spot in the fridge of many beer drinkers. The price alone is what has made Lakeport what it is today. The bigger breweries like Molson and Labatt have all introduced their lower priced brands such as Lucky and Carling to compete with the ever increasing popularity of Lakeport.

Lakeport distributes its beer, to Canada and the United states. Lakeport claims on their site that they have 71,000,000 consumers in close proximity to their brewery. (

As for their target market, I could not find a company mission statement or any information stating their actual target market, but judging from their advertisements I have come to the following conclusions; Their Lakeport brands, are targeted at a younger consumer, one who is most likely in the beginning of their career and does not have a lot of cash to spare. They are also targeting students, which seems to be the perfect target because they consume a lot of beer and need to save as much money as they can. One of their ads shows 3 males in their early twenties, sitting down to watch the super bowl with the caption “Make Lakeport Honey Lager your playoff beer and save hundreds” (

)

Source: “Lakeport”

The majority of their advertisements are geared towards middle age, so that they are not able to sell their product as well to lower income populations.