Digital Marketing – How to Attract Readers?
For the designer, I have two key findings(1) First, I analyze readers’ behavior when visiting the website. The landing page and the exit pages gave me some information about how to help build a more attractive website. For example, when I click Behavior-Site Content-Landing page, I can see that 53.91% of them spend their session on home page, although the number is huge, the bounce rate of homepage is also the highest. When I click Behavior-Site Content-Exit page, I also find that 46.43% of the people exit the website from the home page. All the information tells that improvement of the homepage should be made by the company to attract more readers. The high landing rate of homepage is a good start but the company should try more approaches to keep their readers and reduce the bounce rate of home page by adding more interesting links or information.
(2) I also found that among all the visitors of last year. People who visit the website by social channel takes up 37.9 % of the whole session, which is the highest. However, compared to revenue earned by the organic search channel that takes up 16.59% of the total revenue, social channel only contributes 0.62% of the revenue. This situation should be improved since the increasing number of devices and social medias people use in their daily life is bring more challenges to the business. Social media is of great significance to spread positive words of mouth so to increase reputation of the company. So the designer of the company should develop more effective advertisement with social media company and approaches to attract visitors from social media to visit their website.