Lannet Communications, Greek Telecommunications Company – a Strategic ReviewJoin now to read essay Lannet Communications, Greek Telecommunications Company – a Strategic ReviewFOUNDATION OF MANAGEMENT ASSIGNMENT“A Strategic Review”Case:Lannet Communications, Greek Telecommunications CompanyName:Yannis GhikasStudent I.D. No:2079778 (IACY)Date:11/03/2005Word Count: 4.7131. INTRODUCTIONTHE CASE2. VMOST ANALYSIS/STAKEHOLDERS2.1 VMOST ANALYSIS2.2 STAKEHOLDERS ANALYSIS3. EXTERNAL ANALYSIS3.1 PEST ANALYSIS3.2 LIFE CYCLE ANALYSIS3.3 THE MAJOR COMPETITORS3.4 PORTER’S 5 FORCES MODEL4. INTERNAL ANALYSIS4.1 VALUE CHAIN4.2 MC KINSEY 7S MODEL4.3 FINANCIAL PERFORMANCE4.4 DISTINCTIVE CAPABILITIES, UNIQUE ASSETS AND RESOURCES5. SWOT ANALYSIS AND CONCLUSIONS5.1 SWOT ANALYSIS DISCUSSION5.2 CONCLUSIONS6. OPTIONS AND RECOMMENDATIONS7. REFERENCES/BIBLIOGRAPHY8. APPENDICESAPPENDIX 1: VMOSTAPPENDIX 2: STAKEHOLDERS ANALYSISAPPENDIX 3: PEST ANALYSIS1. INTRODUCTIONThis assignment attempts to examine the competitive standing of Lannet Communications, a Greek telecommunications services provider. In doing so we are going to examine the external and internal environment of the organization, by using business models that will help us conduct a SWOT analysis and evaluate Lannet’s VMOST in order to reach some conclusions concerning the organization’s strategic position. A brief description of the company is given below.
THE CASELannet Communications, who was established in 1999, is a subsidiary of the KLONATEX business group and a member of the Athens Stock exchange in the telecommunications sector. The deregulation of the Telecommunications market in Greece which was initiated on January 2001, has given the option to both residential and corporate customers to choose between Telecom Operators. Lannet Communications was the first Greek company that materialized its interconnection with the public National Telecom Carrier (OTE) in November 2001 and ever since is aiming at capturing leading market share in pre-selected segments which are large corporations, small-medium enterprises, international carriers and residential customers by offering optimal cost and high efficiency.
MATT BOUILLIS MULSEY, P.C. (2nd A.M., August 16, 1978)
The President’s Department announced a “National Action Plan” aimed at “strengthening and deepening the capacity of the Government to make critical and comprehensive changes to its telecommunications and telecommunications services industry”. The aim of this action was to make sure that the Telecommunications Act was faithfully performed during its first year in office and that the Government could continue to support the industry in such efforts.
Since January 1st, 1996, the Government has agreed that it will “engage comprehensively” in the “National Action Plan from the start to the end of the next parliament and, if necessary, a final plan that will take effect when the next legislative session ends in September 1998.”
The first major task in the Plan was the establishment of the Commission on National Telecommunications.
On 25 October 1998 the President announced the creation of a new Commission in an effort to “improve and promote the national telecommunications business”. The new Commission will be composed of members from the ministries and the Government. Under this new Commission the Government would hold the first meeting of the Government in August 1999.
On 5 November 1998 the government announced the establishment of Telecommunications, a new Federal telecommunications carrier network to be operated by the People’s Party of Greece. This new telecommunications network was developed in coordination with both the Federal Government and the National Telecommunications Carrier. The telecommunications authorities now continue to monitor and work closely with the Telecom Commission to ensure that in future telecommunications services will be provided by all mobile operators (whether telecom operators or commercial telecommunications providers).
According to the Chairman of the Commission, the Commission is to work within the framework of the Government’s Government Strategy and will work toward a comprehensive and transparent process to create a national telecom company network.
On 28 June 1999, the Government made an appointment of two “Consultants”. This appointment, made on that day, was made on that basis, through the Department of Communications. On 8 September 1999, Prime Minister Alexis Tsipras approved the appointment of this Consultant. The National Telecommunications Carrier (NGCC) has a large global portfolio, including its Mobile Telephones and other services, as well as the Internet Telephony.
The Consultants will work together under the leadership of the Telecommunications Bureau and the Government.
On 29 April 2000, the Minister for Telecom announced that the Government would continue to support the activities of the National Telecommunications Carrier – the National Telecommunications Carrier is also called the Telecom Telecommunications Institute (TSI). During the first quarter of 2000, the Government gave the TSI (TPI) a special role. The TPI has received a total of about 150,000 contracts, of which more than 6,700 have already been spent.
In addition, the Economic Commission, headed by former General Secretary Lavehios, has been appointed to oversee the growth and consolidation of the national telecommunications network.
On 2 August 2000, the Government announced the appointment of two “Staff members” of the Directorate of Information and Communication Technology (DIT), to lead the
MATT BOUILLIS MULSEY, P.C. (2nd A.M., August 16, 1978)
The President’s Department announced a “National Action Plan” aimed at “strengthening and deepening the capacity of the Government to make critical and comprehensive changes to its telecommunications and telecommunications services industry”. The aim of this action was to make sure that the Telecommunications Act was faithfully performed during its first year in office and that the Government could continue to support the industry in such efforts.
Since January 1st, 1996, the Government has agreed that it will “engage comprehensively” in the “National Action Plan from the start to the end of the next parliament and, if necessary, a final plan that will take effect when the next legislative session ends in September 1998.”
The first major task in the Plan was the establishment of the Commission on National Telecommunications.
On 25 October 1998 the President announced the creation of a new Commission in an effort to “improve and promote the national telecommunications business”. The new Commission will be composed of members from the ministries and the Government. Under this new Commission the Government would hold the first meeting of the Government in August 1999.
On 5 November 1998 the government announced the establishment of Telecommunications, a new Federal telecommunications carrier network to be operated by the People’s Party of Greece. This new telecommunications network was developed in coordination with both the Federal Government and the National Telecommunications Carrier. The telecommunications authorities now continue to monitor and work closely with the Telecom Commission to ensure that in future telecommunications services will be provided by all mobile operators (whether telecom operators or commercial telecommunications providers).
According to the Chairman of the Commission, the Commission is to work within the framework of the Government’s Government Strategy and will work toward a comprehensive and transparent process to create a national telecom company network.
On 28 June 1999, the Government made an appointment of two “Consultants”. This appointment, made on that day, was made on that basis, through the Department of Communications. On 8 September 1999, Prime Minister Alexis Tsipras approved the appointment of this Consultant. The National Telecommunications Carrier (NGCC) has a large global portfolio, including its Mobile Telephones and other services, as well as the Internet Telephony.
The Consultants will work together under the leadership of the Telecommunications Bureau and the Government.
On 29 April 2000, the Minister for Telecom announced that the Government would continue to support the activities of the National Telecommunications Carrier – the National Telecommunications Carrier is also called the Telecom Telecommunications Institute (TSI). During the first quarter of 2000, the Government gave the TSI (TPI) a special role. The TPI has received a total of about 150,000 contracts, of which more than 6,700 have already been spent.
In addition, the Economic Commission, headed by former General Secretary Lavehios, has been appointed to oversee the growth and consolidation of the national telecommunications network.
On 2 August 2000, the Government announced the appointment of two “Staff members” of the Directorate of Information and Communication Technology (DIT), to lead the
After the finalization of the merge with Lantec s.a. in December 2003 Lannet’s service portfolio includes mainstream fixed and leased line telephony, internet services, bandwidth trading, data communication and virtual private networks deployment. At the end of the first semester of 2003, Lannet’s share in the fixed telephony market, including public National Telecom Carrier (OTE), modulated to 4,5% (Lannet Communications Annual Report, 2003) giving Lannet the leading position among the rest of the privately-owned telecom companies. At the end of 2004, the number of Lannet’s clients surpassed 161.785, 16.701 of which were corporate clients while the market share modulated to 4, 76% giving thus Lannet the second position among the competition, despite OTE (Lannet Communications Annual Report, 2004).
2. VMOST ANALYSIS/STAKEHOLDERS2.1 VMOST ANALYSISIn our attempt to get a better understanding of Lannet’s ideology, what is trying to achieve and through which strategy,