Assignment FormatEssay Preview: Assignment FormatReport this essayExternal Factor Evaluation (EFE) MatrixOpportunities* Airline market growth offers continual expansion opportunities for both leisure and business destinations* Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground* Link-ups with other carriers can greatly increase passenger volumes. By coordinating schedules, airlines can offer service to destinations via a code share agreement with a partner carrier

Growing global air freight and logisticsGrowth in US airlines industryPassenger traffic in Asia PacificInternational Expansion of Continental AirlinesTreat* A global economic downturn negatively affects leisure, optional travel, as well as business travel* The price of fuel is now the greatest cost for many airlines. An upward spike can destabilize the business model* Terrorist attack anywhere in the world can negatively affect air travel* Government intervention can result in new costly rules or unexpected new international competitionIntense competition and price discountingForeign currency fluctuationStrengths* Despite downturns, over time air travel continues to grow* Public acceptance of air travel as both a fast and safe way to travel* Airline staff is highly trained and experienced* Airlines have the ability to segment the market allowing them the ability to establish different levels of service and make associated pricing decisions

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Large Geographic Areas And Airline Market Growth. (October 12, 2021). Retrieved from https://www.freeessays.education/large-geographic-areas-and-airline-market-growth-essay/