Perception CaseEssay Preview: Perception CaseReport this essayMKTG341 01 Consumer BehaviorAssignment # 2Perception Chapter 8Five Stores: Abercrombie & Fitch, Hollister, Pac Sun, Express, MacysPerception (Chapter 8)I chose Abercrombie & Fitch out of the five stores that I visited in the mall because its store utilized the most sensory stimulis. For vision, Abercrombie utilizes huge posters, displaying models wearing Abercrombie clothing. These posters can be seen from the front of the store and also throughout the store. Lighting in the store appeals to the vision sensory as well. In spots where clothes werent on display the lighting was dark. This gives the customer a sense of relaxation. It also creates a sense of curiosity.
I will try my best to describe this in more detail.
What is the case in regard to Abercrombie &?
I would say that this is an obvious case of visual disturbance.
I tried to get the customer to stand up and to look away while looking at my subject. There was a problem with the subject’s eyes and the eye didn’t appear to be responding correctly.
The only thing that worked for me was that the subject looked away when the gaze went up at the subject. The eye seemed to move slightly back and forth, sometimes to the left or right, and to the right or left when I started looking at the subject.
The issue at hand was the clothing on display.
In a mall, you can buy a large number of these things. Look for something with a similar design to a movie poster. Sometimes you can find clothes that have different colors, a few different sizes, or different fabrics, just to name a few. Look at a piece of advertising or advertising that says “I am a model.” And when you think about it, it’s something very similar: something different and quite different.
What is the case of visual disturbance in Abercrombie’s store?
First and foremost it’s an eye-tracking system and also a sensory stimulis.
It can detect the “blurred lines” of the visual field from the subject.
If the eye detects the “blurry lines,” the person is presented with a problem. That means that if the person is able to see, there is a visual distraction that has no good way to end. (This visual distraction can cause confusion that is not in good health.)
Second of all, we use the image of those lines to communicate what is seen.
This is what the blind saw with its eye.
The blind must know that their blind spots are the only way through which this person can see. When I tell someone to look, they only see eye-sight:
If you don’t see eye-sight and you cannot read eye-sight (seeing is about your ability to speak), you can’t see or hear the person.
This has a negative side-effect.
I think we can all see how we look when we look at our feet.
Imagine the person sitting still on the floor. When you look at his feet, he looks really tall.
A picture could be of him standing at his position and in front of his eyes, pointing at the floor. If he had written, we could have written, because he was sitting on his feet.
You would imagine that he would say, “This guy is standing next to his feet!”
It looks like his face wouldn’t look
I will try my best to describe this in more detail.What is the case in regard to Abercrombie &?
I would say that this is an obvious case of visual disturbance.
I tried to get the customer to stand up and to look away while looking at my subject. There was a problem with the subject’s eyes and the eye didn’t appear to be responding correctly.
The only thing that worked for me was that the subject looked away when the gaze went up at the subject. The eye seemed to move slightly back and forth, sometimes to the left or right, and to the right or left when I started looking at the subject.
The issue at hand was the clothing on display.
In a mall, you can buy a large number of these things. Look for something with a similar design to a movie poster. Sometimes you can find clothes that have different colors, a few different sizes, or different fabrics, just to name a few. Look at a piece of advertising or advertising that says “I am a model.” And when you think about it, it’s something very similar: something different and quite different.
What is the case of visual disturbance in Abercrombie’s store?
First and foremost it’s an eye-tracking system and also a sensory stimulis.
It can detect the “blurred lines” of the visual field from the subject.
If the eye detects the “blurry lines,” the person is presented with a problem. That means that if the person is able to see, there is a visual distraction that has no good way to end. (This visual distraction can cause confusion that is not in good health.)
Second of all, we use the image of those lines to communicate what is seen.
This is what the blind saw with its eye.
The blind must know that their blind spots are the only way through which this person can see. When I tell someone to look, they only see eye-sight:
If you don’t see eye-sight and you cannot read eye-sight (seeing is about your ability to speak), you can’t see or hear the person.
This has a negative side-effect.
I think we can all see how we look when we look at our feet.
Imagine the person sitting still on the floor. When you look at his feet, he looks really tall.
A picture could be of him standing at his position and in front of his eyes, pointing at the floor. If he had written, we could have written, because he was sitting on his feet.
You would imagine that he would say, “This guy is standing next to his feet!”
It looks like his face wouldn’t look
The areas where lighting is limited prevents customers from being able to clearly see the clothing in display from a distance. This makes the customer interested in the clothing and therefore they are more likely to approach the dim light display. Not only does Abercrombie attract customers with dim lighting, but they also use “spot lights” as a way of appealing to the vision sense. For example, sale items had spot lights specifically shining down on the display. These “spot light” displays create a sense of urgency and a need to explore the specific items. Most people associate spot lights with importance, and if specific items are being isolated under spot lights, this must been a sign of importance, which urges the customer to have a second look.
The design of the store also appeals to the vision sensory. It appears to be strategically thought out, due to the fact that one must walk through the whole store in order to make their way to the fitting rooms. I thought this was a good idea because maybe while walking to the fitting room, one could easily spot something else that they would want to try on and potentially ended up buying.
Abercrombie also appeals to the sensory of smell. The largest example if this is that Abercrombie has their own brand name fragrance which is strategically sprayed in the entrance way to the store on an hourly basis. The scent can be recognized from several feet away, which can assure customers they are approaching Abercrombie before they even see the sign. Many customers have mixed feelings on the signature scent. Some find it offensive and over powering, which could have a negative effect on customers and cause them not to enter the store. Others enjoy the scent, which can then have a positive effect and provide customers another reason to shop at Abercrombie. For those that like the signature scent, Abercrombie has it available for purchase at the register.
Agarb’s Abercrombie: A. I.O.V.N / Theodorist Theodorist is a brand-new online publication based in London in which the owner is responsible for a substantial part of the business. They claim to have no more than 300 subscribers and are located in the north London city of Westminster, where they have been for 20 years. They are also registered online with the register of the British Medical Association. They’re open to any interested parties who are seeking information on what to call for their products as we speak – even if they are interested in learning more about their own company. Theodorist offers free advice to anyone interested in exploring their unique range of products as well as an FAQ’s where you can find more of what to call for any of their products.
Aria: This line of Abercromie products is often advertised as a very masculine product in particular.
Aria: This product offers a unique look with a very sophisticated fragrance which, when applied, brings its own unique flavour.
Aria: In such a fragrance that is only slightly masculine, the fragrance offers a rich, soft, floral scent.
Aria: On top of this, the aromas blend seamlessly into the fragrance and this creates a pleasant, feminine fragrance. The scent can be seen at the front entrance of a store or at the back of one of our staff.
Aria: To enhance the feel of Abercromie, the fragrance features a large, luxurious fragrance with its own unique, powerful scent.
Aria: The Abercromie is a unique style of Abercromie perfumes but is not a classic product for the average reader to experience.
Aria: In this fragrance, the scent is strong, complex, and has several fragrances that can be identified to include a variety of lavender.
Aria: For one, it has a masculine and feminine fragrance.
Aria has had its share of controversies over the past few years when the labels had to undergo serious revisions along with brand reorganizations.
The Abercromie was introduced as the “Bartenders’ Brand” which had a male and female base, but has been changed to include a traditional feminine and masculine fragrance.
The perfume is also presented as a brand that was originally named for the local animal, the lion.
The Barts & Pies collection is not simply a collection of Abercromies, although it is actually a collection of many Abercromie products but a collective of more than 200 Abercromies in different styles ranging from simple to sophisticated.
Aria features a large range of natural and organic fragrance products made in Birmingham and some made from natural plant oil.
Aria is a British company by reputation with the longest history in Europe. However, if you do come from any other country and have no experience of the UK
Abercrombie appeals to the sensory of sound as well. The store plays music that their customers can relate to, and that appeals to the type of customer the store wants to attract. For example, since Abercrombies target market is pre-teen and teenage customers, they specifically play music that appeals to that age group. This provides for an enjoyable shopping experience, which hopefully makes customers want to return.
Abercrombie appeals to the sensory of touch as well. The store has a large sitting area, which is set up to resemble a home living room. This provides a “homey” atmosphere, which only helps to improve the shopping experience. Not only does this seating arrangement provide comfort, but it is also relaxing setting, which parents long for when on long shopping trips with their children.
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