Dumbed Down By Celebrity Infatuation
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The influence on the mass media has tainted our views on what the real issues are. Topics that should be circulating the news circuit are put in the back burner behind the latest celebrity scandal, wardrobe malfunction, and YouTube hit. Real issues such as the war and its progress are not headlines but only on shorter time slots. It seems like the importance of important issues has even been ignored by respectable news organizations and publications. The draw to scandal has even become main news whether its focus is on celebrities or respectable public figures. Nobody is safe from gossip and the popularity it has gained is so intense that it seems that there is no end in sight.
There once was a time, before the internet and before popular gossip channels that people watched the news for the obvious reasons; to find out what was going on in the world. Important issues on the world were reported to us and debated on. Bill OReilly once argued and would hassle people about crooked politicians, not Paris Hiltons controversial commercial or Snoop Doggs latest drug related arrest. At one point in time people knew what was really going on in the world.
It seems that the new infatuation with the popular and the scandalous has dumbed down our society. Weve been dumbed down enough to know that we have a problem and instead of trying to solve it we instead make fun of ourselves with reality game shows where our obvious lack of knowledge is a form of entertainment. Instead of being ashamed of not knowing basic elementary problems, America eats it up as a joke as seen on Foxs hit show, “Are You Smarter than a Fifth Grader?” On this show adult contestants who are often college educated, are asked a series of questions normally asked in elementary grade levels 1 through 5. The contestants are rewarded money for each answer answered correctly and are given a pool of fifth graders who can “save” a player or help them “cheat” when they dont know the answer. Silly? Yes, it is silly yet many are entertained by some of the humiliatingly easy answers that many of the contestants cannot answer. Is this a good sign for our children? Is it okay to accept the fact that were not as smart as we once were?
The importance of our education and its importance has been replaced by an influence of popular media which surrounds us wherever we go. Television is plagued by it; these “celebutards” have even taken over the literary department by publishing their own “hand books” that teach us how to live their lives. Paris Hiltons book Confessions of an Heiress: A Tongue-in-Chic- Peek Behind the Pose is a handbook that teaches girls everything from choosing a rich family to be born into to pretending to not know anything to look “cute.” Hiltons rules are obviously more ridiculous when she suggests that being an heiress means never wearing the same thing twice or always having a make-up artist or bodyguard at hand; rules that the average person cannot afford to follow, yet Hiltons book was a New York Times best seller. The book and its ludicrous ideas did so well that Hilton went on to publish yet another book: Your Heiress Diary: Confess it all to Me. The success of the book caused a slew of other celebrity authors including Nicole Richie and Rachel Zoe who also shared top selling success by sharing their ridiculous life styles and expenditures.
Its hard to get away from the obsession when surrounded by easy celebrity access through the internet, magazines, books and television. Magazines such as Star, People, Life & Style, and OK Magazine are readily available to us at our local super market at cheap prices and are published weekly allowing us to feed on the gossip and become attached to it. Our constant exposure to celebrities and their “larger-than-life” persona are a draw to us. Celebrities have become an obsession, their lives are something that we follow and form a connection with. The roles they play in a movie, build up our image of their personality and our constant exposure to them only makes our obsession worst. One in every three people is celebrity obsessed. James Houran, an academic clinical psychologist who has researched celebrity worship claims that, “We need celebrities as much as we need food, water and shelter. We need them to feel connected.” Celebrity connection has become a vital necessity which has gained more momentum thanks to the easy access of the internet and the vast array of celebrity entertainment channels to choose from. Houran explains that because of the increase of technology there is a closer connection to celebrities and one can find out their most intimate details and secrets at the click of a button. People lose the sense of distance that once separated celebrities from the average person and knowing their most intimate details assures us that they too are human and make mistakes the same way that we do.
How do we differentiate the fact that we are not in fact celebrities? We follow their decisions on what to clothes to wear, what shoes are in, what perfume we should buy and even who we should vote for. The impact that celebrities have on our lives is so huge that the media is cashing in on it. The perfect picture gets a paparazzo as much as $30,000 which a magazine will then profit millions off magazine sales. The intrusiveness of random paparazzos has resulted in an even newer market for celebrities. Magazine companies are willing to shell out millions of dollars to get the latest pictures on the juiciest story of the moment. People magazine paid Brad Pitt and Angelina Jolie 4.1 million dollars to publish the first pictures of their first biological child which they donated to different African charities. 4.1 million not counting the additional 3.5 million dollars that Hello magazine paid to print the shots in their British magazine. The prices seem ridiculously high, but the public is willing to pay for pricier special edition versions of the magazines that the companies paying dont really feel the costs. The publics infatuation has also resulted in respectable news channels change of format.
People have put celebrity outings or scandals on the same level as news worthy situations such as the war on Iraq, global warming, the presidential race, social security and the economy. Recently, one of the most inspirational and influential celebrities Oprah Winfrey voiced her opinion on presidential candidate Barack Obama. While on the Larry King show Winfrey backed her support of Obama and how reputable she found him to be since she knew him on a personal level. Oprah, “The Queen of Daytime Talk” can influence millions of viewers to go buy her book of the month and is likely to have the same type