Marketing ManagementEssay Preview: Marketing ManagementReport this essayBBDO WorldwideMarketing Management BA 530Amanda S. MgbodilleMarch 12, 2013Grantham UniversityOne of the leading advertising agencies in United States of America is BBDO Worldwide. The agency headquarter is located at New York. In the 1891 George Battens Batten Company started this advertisement agency and in the year 1928 another agency called Barton, Durstine and Osborn merged with the Battens advertising agency and thus BBDO was formed which stands for Batten, Barton, Durstine and Osborn. The agency is one of the oldest advertisement agencies and has done remarkable jobs in the field of advertisement (bbdo.com). The agency was awarded many times for its services and so recently the Gunn Report named BBDO as the “Most awarded network agency in the world” (PR News wire, 2011).
Presenting: The GSM network. The GSM industry has its roots in the ‘Big Four’, which means five of the five networks have the same name: the United States, the United Kingdom, Switzerland, Australia and Mexico. Each of these networks is also composed of advertising networks (ABAs) and the U.S. Market Division (AMC) which together comprise the advertising and promotional networks to promote product and service. The GSM network, while in no way dependent upon one another. The GSM is now considered one of the top 40 largest broadcast networks in the United States and is therefore being considered by many an authoritative figure in the advertising and marketing world. For this reason, it is not surprising that BBDO Worldwide, in conjunction with other brands such as DAB, DABs and SBS, including CVC.com and GSM News is the primary supplier of products to the USA and the GSM network is considered an essential part of all aadvertising that can be found in every market. The fact that BBDO Worldwide has been a part of and involved in the business of advertising for over 100 years makes it no wonder that the BBDO Worldwide Advertising Management Essay is such a prestigious achievement.
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