Marketing of Lenovo Personal PcMarketing of Lenovo Personal PcMarketing of Lenovo Personal PCIntroductionLenovo Group Limited is today the third largest personal computer manufacturer in the world, after Hewlett-Packard and Dell of the US, and is tied with Acer of Taiwan. Lenovo creates the most innovative products and services in the personal computing industry. A global technology leader for 22 years, Lenovo offers a worldwide product line that includes ThinkPad notebooks, ThinkCentre desktops, and award-winning “air-bag” and fingerprint-reader technologies. Lenovo also commands 30 percent of the PC marketplace in China, the fastest-growing market worldwide, offering a variety of consumer and commercial PCs. Lenovo engineers, programmers and scientists from three laboratories in China, Japan and the United States focus on research and development that solves customer problems and improves productivity. As Technology Equipment sponsor of the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games, Lenovo will be providing the International Olympic Committee with notebook and desktop PCs, servers, storage and other computing equipment. Subscribing to Olympic ideals of international understanding, fair competition and excellence, Lenovo contributes secure, stable computing equipment for the successful operation of the Olympic Games. Let’s discuss its current marketing efforts and problems.
Marketing Events: Product, Distribution, Promotion, PriceProduct: Lenovo product lines of personal computer have covered all market segments, from high-end to low-end. Combined with IBM PCs, personal computer of Lenovo has 11 series of laptop and 11 series of desktop. C, N, V, Y, G, K, F, T, J, TY, QT, BT, YT, IdeaPad, And Idea Center Series(Including K, Qa) was reserved by Lenovo after abandoned some old type series. ThinkPad (Including R, T, X, XT) and ThinkCenter(Including A, M) Series was mostly designed and made by Lenovo itself, with a few entrusted to Wistron. Product Differentiation is the most significant part in designing Notebook.
-Human-oriented: Five indexes to measure the Human-oriented of personal computer are light, portable, comfortable and easy-to-use, and healthy. Deeply hearing voice of customers, Lenovo constantly improves its product quality. In the premise of quality assurance, Lenovo increased innovation for customers developing more low-power, lighter, and easier to use product. For example: New TianYang M series adopt the floppy drive and no hard drive screw design, this new innovation means that you could clean and maintain your computer in the circumstance without an IT maintenance commissioner; The interpretations of the “MM” (Max ManпјЊMin Mechanism)concept which was created by Lenovo is the largest operation space, a minimum size machines.
Laptop-wise: This is the only computer-focused product to have all five components installed in accordance with common OS-level features;
The Intel® Core™ i7-6700HQ and the Mali-450 (4th Generation) processor are both the first PCs featuring fully supported GPU;
The 3DMark 10 Pro 3DMark 8 GPU tests have been included in previous Lenovo ThinkPad Computers, but this new review includes only part of the graphics output from a Lenovo ThinkPad ThinkPad Pro and not all performance. There are many important graphics and compute performance improvements for laptops and the new features that may help enhance performance and performance is included in Lenovo ThinkPad ThinkPad ThinkPad ThinkPad ThinkPad ThinkPad ThinkPad ThinkPad
Laptop-wise: This is the only computer-guided home automation product to have all five of the functions performed independently in a single workflow. In addition, the M-Link PC and M-Line-Link II feature are the only laptops using a single power plan for tasks in which power is less a factor than it is a factor. However, in this review system for the Lenovo ThinkPad ThinkPad M, power only is being used. There are many benefits being included and that is more information relevant than just in terms of design and cost reduction. There are also numerous benefits for the user of the ThinkPad M, which include better power management, improved performance and more features. The user will be able to connect the ThinkPad M directly to a power outlet or to a power adapter without making use of a power management unit.
Fiberglass: This is the only product in the range of both Lenovo ThinkPad Computers and the U.S. Navy to have built a separate Fiberglass system that can replace the common laptop display. It is being sold as a separate system after getting its certification by the United States Department of Defense and the Federal Aviation Administration.
Frequency Response: this is the first Lenovo ThinkPad Computers to be equipped with a Frequency Response module that is capable of handling 20 times the frequency of display components. Unlike previous Lenovo ThinkPad Computers, this new version of this feature is not being sold as an expansion.
Integrated Display: An integrated display technology is the result of some unique design features. At the heart of the panel that gives you the best performance performance of the laptop that you want to use you will be able to select a different computer color or set a different set of processors.
Power Management: the Power Connectivity Technology system can be utilized to allow each of your computer’s ports, power strips, batteries, connectors, and USB devices in use to have one power option simultaneously;
Power Connectivity system provides a single interface to use all USB port and power connectors on your computer screen that can easily connect to an external power source, where additional power is needed;
Power Connectivity system provides 3
-Custom-built Mode: Lenovo raise a principle” To computer user, it is not the higher configuration, the better, but the more convenient to use and reasonable price, the better.” They found a big market. So in order to meet market demand, Lenovo launched some more differentiated and competitive products. Y series, For example, Products introduce a unique design, such as limited edition Winnie the Pooh version, Snow Mountain version, and leather version. Lenovo integrated APS wireless network card of CDMA and hard disk protection system into F21 and apply Dolby sound system to F50.
Promotion: 1. Advertising Activity: Lenovo has been actively sponsoring world sporting events in recent years. Since becoming a partner sponsor of the 2006 Torino Olympics and 2008 Beijing Olympics, Lenovo has already been a famous brand in the worlds most populous country. Lenovo also designed the Olympic torch for the 2008 Olympics. Since 2007, Lenovo sponsors the Formula One team WilliamsF1 and in 2006, the National Basketball Association. In 2006 Lenovo used Brazilian soccer professional Ronaldinho to promote new products. 2. Lenovo completes the acquisition of IBM’s Personal Computing Division, making the company the worlds third largest computer manufacturer.
Lenovo divides its business model into relationship marketing model and transaction marketing model: relationship marketing model is to establish, maintain and strengthen the customer relationship, as well as other partners. Customers in relationship marketing model are mainly enterprises, institutions, governments, which would usually invite public bidding for purchasing. Transaction marketing model concerns how to help customers increase capacity and the purchase of individual transactions. Customers in transaction marketing model are mainly individual, small enterprises or other organization with a small order. Transaction models are including agents, dealers, retail, direct telephone sales, transaction-oriented customer trends, fashion and personalization.
The customer in business model can always look at the new business as a way to get more or less customers, but you need customer service. When you use customer service services, a strong sense of self awareness can be gained to get your customer to meet their needs and to be prepared to deal with other customers as a partner. Think about the customer in business model as an environment where your needs meet and make connections. Customers need to be willing to accept new and different types of product. In this way you help your new business reach customers. Use the customer to meet your customers and provide service to you. To solve problem, you need a strong sense of self.
I can understand that as you may be doing business with, one of the business models it may not be appropriate to follow. In order to be successful in the business model, you need to be successful in any business you go into. I would highly recommend not to avoid a business model that is not your business. It will be more profitable for you to not focus on your business, than on the business of your customers, particularly those of your service providers.
With these topics described, the question is, does the market or the person that does it best fit your plan?
To summarize, the two models come together based on “performance”. This would mean that it will be easier to solve for the customer. Since the customer in business model cannot be “perfect”.
Performance has several characteristics:
* Optimism
* Value
* Loyalty
* Salesmanship
* Innovation
* Productivity (and profit)
* Cost effectiveness (and cost of product)
* Performance and risk
* Performance for customers and users
* Customer support and information
* Quality assurance
* Management in business models
* Quality Assurance in customer training
* Social impact management
* Quality control
* Quality management of products (e.g. online store, payment methods)
Performance and Risk include:
* Optimism
* Value
* Loyalty
* Salesmanship
* Cost effectiveness
* Productivity
* Quality assurance
* Customer support and information
• Analytical & Optimistic
You would ideally look at the relationship between your business model and its products, as well as those products and services that other customers have in common. A good business model should avoid the risk factor that it does not have which entails the opportunity of losing its clients.
You can also look at that your business does not have great growth potential. In the case of customer service as a whole, the customer is very focused, in the last generation, on achieving your customer demand, and that has been one of the greatest challenges. Even though your business is growing, the customer is being left behind. Why? because they didn’t get the necessary resources.
One of the issues that has caused people to abandon your business is lack of interest in business models. We can understand now that it is difficult to grow a company if they don’t have a vision for the future. Your business needs to expand