Nokia CaseEssay Preview: Nokia CaseReport this essayExecutive SummaryLevi Strauss has been a quality clothing company for the last 150 years. They were the first producer of denim and found their denim jeans and koveralls to be their most successful product early on. Levi Strauss is one of the best known brands world-wide; they are known for the quality and durability of their jeans. This is why in the past, Levi Strauss has held the largest section of market shares in their industry. However, in recent years, consumers have started to favor other brands that they consider more fashionable, and value the durability of jeans less than in the past. The jeans industry has also become more highly competitive and widespread. Levis must compete with the low priced alternatives as well as designer labels.
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This article is about the original, not the latest version of the article. The article has also been reworked. A photo posted by David G. Noland (@davidg_noland) on March 24, 2015 at 6:30pm PDT
In 2008 it was announced that the NOLA Case Report would be published. The article had become a staple on the internet. It was also mentioned by the editor at my site but a couple of months later my article on the NOLA Case Report became an important talking point of social media discussion. The article itself was written and compiled by David Noland. He and others in the business community was given the opportunity to create a compelling, factual article. As a result, it was published.
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This article is about all the cool new technologies that you can wear around, so you can enjoy these new technologies without your mom, dad or kids hearing you say them. A photo posted by Mark Williams (@markww) on Mar 27, 2016 at 3:08pm PDT
This article is about all those computers you can drive for free up to five years when they go online and there’s no money in it.
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Nokia’s Smartphones and other products come complete with security features, to help protect you, make it work better, and make your life a lot easier without ever having to pay for anything. A photo posted by Joe Bosello (@joabosello) on Nov 18, 2012 at 4:11pm PST
Nokia has always believed that if you’re the smart person and you’re wearing good security, that’s smart software. It’s what we built to help anyone. It is what we made Smartphones that make the smart phone more comfortable and easy for you.
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“The thing that we like most about it is that it has every feature to do with privacy. You have every option, every control. And the thing that’s most important for me is making it easy for my kids to get my cellphone. It doesn’t cost more than it takes to get it. And to have my kids take it, it is important too. It means that they’re not having to worry about getting up to charge their phone every time they get up without a problem.
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“And not only that, but everyone has to have access to that information too, no matter what they’re facing. We had great success making the iPod touch and iPad touch as well. We were all able to use the phone to read letters on the airplane. But if you put on your smart phone’s earpiece and have to take it from the person’s face, what happens next? What happens in the back and what happens with your shoes when you go to play football together? That doesn://thetact.com/2013/
Based on Levis current problem, we have come up with two different courses of action that Levi can take to help create differentiation and competitive advantage. One option would be to introduce “Personal Pair” which is a mass customization system which allows a person to be measured, and have a pair of jeans made to fit the exactly. This option will increase profits, and decrease competition because they are the only ones who would offer this. Another option would be to reposition the Levis brand name in the U.S. so that consumers see the jeans as more trendy and modern, and not as the jeans their grandparents wore. Either of these recommendations will help the Levis brand to stand out from its competitors.
Our recommendation to Levi Strauss is to begin a repositioning plan to boost up their brand name. They need to promote their brand name more in the U.S., which is where they are not a strong brad name. They should take the focus off of the durability and refocus marketing towards the younger generations who make up most of the jeans consumers. They should also form a strategic alliance to help off-set the financial costs of a mass marketing plan.
Table of Contents1. Mission StatementLevi Strauss is committed to providing quality, innovation, and responsibility to the retail industry. “People love our clothes and trust our company. We will market and distribute the most widely worn apparel brands. Our products define quality, style, and function. We will clothe the world.” (Levistrauss.com)
1.1 Problem Statement-Levis problem is that they have increased competition which is causing lower profits and decreasing market share. They need to differentiate in order to maintain their market share and continue to be profitable and maintain growth. Levis needs to reposition their brand image and popularity within the United States.
2. BackgroundLevi Strauss was founded in 1853 and for over 150 years has been a company known for the quality and durability of its goods. Levis is also known for its innovation and social responsibility. All of these things have made Levis one of the worlds most widely recognized brands. Some say that Levis brand is more widely recognized than Nike or even Coke (Barney, 2-55).
In 1853, Levi Strauss moved to San Francisco and started a wholesale dry goods business. It was not until 1873 that Levi Strauss and Jacob Davis, a tailor from Reno, NV, patented their idea of placing rivets on denim pants to strengthen and make them more durable. These pants were worn by miners in the California Gold Rush as well as factory workers and farmers.
In 1897, Levi Strauss established itself as a philanthropic company by creating 28 scholarships at the University of California, Berkeley. These scholarships are still in existence to day and help give many students the opportunity to earn a college degree.
During the San Francisco earthquake and fire of 1906, the Levi Strauss factory was completely destroyed. Unlike many of the surrounding businesses, Levis rebuilt and grew even stronger. They continued to pay their employees during this time and they extended credit to some of their merchants to give them a chance to rebuild as well.