The Lexus Car Manufacturing Industry
The Lexus Car Manufacturing Industry
Introduction
Cultural and creative industry marketing involves all the artistic works both in ancient and recent business environments (Graham, 2005: 347). The car manufacturing industry has rapidly grown during the twenty-first century to meet the growing demand and population. During the twentieth century, there the car industry existed by was not much effective and productive due to lack of applying appropriate marketing skills and implementation of better strategies in the production process. Lack of appropriate marketing had led to low reported sales and hence reduced profit margins. This paper will deeply analyze the marketing strategies of Lexus Car manufacturing Company, which is located in the United States of America.
Marketing Strategy of Lexus Car Manufacturing Industry
Lexus car manufacturing company was, established in 1980s in the United States of America. The meetings for planning its launch were, held within this period. Afterwards, the Lexus car manufacturing industry was, launched in 1989 by Eiji Toyoda, and it was highly associated with luxury, quality, and superior customer satisfaction. It is very important to note that Lexus was an incorporation of the Toyota motor vehicle dealers. Reportedly, the Lexus grew rapidly hence becoming America’s luxury motor best-selling line. Arguably, the organization had good marketing strategies that aided in the business success of the Lexus. Lexus took twelve years to grow into international levels (Jones, 2012: 39). One major economic contribution of the Lexus car manufacturing organization and company is that it has created thousands of job opportunities, to skilled manufacturers and marketers. One notable factor that has actually led to the success of the Lexus car manufacturing organization is its cooperation with the Toyota Motor Vehicle dealers. The Toyota Motor dealers is the third world largest car manufacturer, hence this could have greatly boosted the Lexus growth. Lexus is, said to have a Japanese origin.
The Lexus car manufacturing company has a set of goals, aims, and objectives that normally guide the process of manufacturing, marketing, and selling. Some of its objectives are as discussed. To kick off, Lexus has set strategies that could enable them to, largely enter a spirited, prestigious automobile or vehicle contest in the world (Marquardt, 2011: 8-12). Arguably, this objective is viable to success because Lexus is in cooperation with the Toyota Motor cooperation. Toyota has over fifty years in work, hence making the Lexus believe to success due to Toyota’s experience. This again draws in another objective by the Lexus Automotives that they will build the largely finest cars in future. Finally, on the goals, Lexus has a hope to bear the most and finest dealer network as far as car industry