Consumer Behavior Pepsi
Consumer Behavior Pepsi
Demographics of segment
Available Target Market
The companys beverages are generally for all consumers. However, specifically of pepsi regular brand following are the characteristics of their target customers
The target market for the pepsi is based on age. The target audience of pepsi is youngster or youth. It is a wide range for targeting. It ranges from the age of 15-25 and also reaches to 40 plus, as they are serving this age group also. Their targeting not based on gender but the results also show that both genders like this product and use it.
Gender
pepsi segments sri lankan Market with a percentage ratio of 35% females and 75% male.
Life style; busy life style (face shortage of time) and mobile generation
Family; dependent on their family
Occupation; students and family oriented people
Nature; fun loving and entertainment loving
Socio economic status; upper,middle and lower classes
Buying behavior
Factors stimulate demand
There are large numbers of factors that are affecting the demand of the Coca Cola but most out of them are the competitors price and promotional activities and the life style attached with the brand.
Criteria for alternatives
Now-a-days the personality attached, taste, freshness and other factors like marketing theme are set standards for alternatives to be selected. Pepsi provides the best alternative.