Essay About List Of Figures And Market Share

Apple Marketing Plan
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Table of Contents
Executive Summary
Marketing Strategy
Background
Company
Products
Situational Analysis
Market Share
Goals
Strategy
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Customers
Competitors
Positioning
Competitor Market Share
Collaborators
Role of Partnerships
Complimentary Businesses
Climate
Political/Legal
Economic
Technological
Social/Cultural
Issues Analysis
Personal Computer Market
New Products
International Operations
Digital rights management system (DRM)
eBusiness Models
Market Research and Market Intelligence
Marketing Strategy
Tactical e-Marketing and Communications Planning
Tactical Approach
Product
Promotion
Price
Place
Use of Technology
Delivery Mechanism
Flexible manufacturing plants
Supplier Relationship Management.
Channel Management
Marketing Communications
Developing an Integrated Marketing Communications Plan
Overarching Goals of the Plan
Message Development
Communication Media, Venues, and Campaign Elements
Tactical Marketing Plan Elements
Regulation and Ethics Issues
Responding to Regulation and Ethics Issues
Assessing E-Marketing Effectiveness
Conclusion
References
List of Figures
Figure 1 – Porters Five Forces Analysis Framework
Figure 2 – Comparative Competitor Specifications
Figure 3 ?– Online Advertising Tracking Sample
Figure 4 – Shop Floor Hierarchy
Figure 5 – Collaborative Marketplaces and E-Hubs
Figure 6 – Demand Management
Figure 7 – Transactional and Relationship Marketing
Figure 8 – Example of iPod Shuffle Messaging
Figure 9 – Adoption Curves for Various Media
Figure 10 ?– Integration of the Product Lines
Figure 11 ?– eCommerce Access
Figure 12 ?– Uses for the Product
List of Tables
Table 1 ?– Apple SWOT Analysis
Table 2 ?– iPod/MP3 Player Ownership by Age
Table 3 ?– iPod/MP3 Player Ownership by Income Level
Table 4 – E-Business Model by Stage
Table 5 – Potential E-Business Metrics and Methods