Essay About Local Business And Current Image

The Pr Function
Essay Preview: The Pr Function
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Extension Activities
1. In groups of three or four design and develop a public relations campaign to promote the public
image of a local business. Consider the clients current image and offer suggestions of strategies
to improve it. Present your campaign using a visual presentation such as PowerPoint to the class.
2. The local newspaper has reported that a group of students from your school have been caught
shoplifting. In pairs develop a step by step process of how to handle this issue to minimize the
damage it could cause to the reputation of the school. Use a written report format to document
your crisis management plan.
3. Debate the topic: Public Relations – spin doctors or valuable business tool?
4. Research three public relations companies through their websites and compare the similarities,
differences and any unique features of each website. Comment on the range of clients each
agency has and decide which of the three companies is your most preferred, giving reasons for
your choice.
5. In groups prepare a media release of about 300 words for one of the following PR campaigns:
* The launch of a new range of Dolce and Gabbana perfumes that use a celebrity such as
Matthew McConaughey.
* A local council event or attraction, such as a festival, launch of a recycling program or twilight
markets, to raise the profile of the council.
6. Investigate the value of a sponsorship agreement for the following businesses:
* McDonalds, who sponsor a range of sporting activities and Ronald McDonald House
* Any other small or large businesses that you are familiar with.
a) Prepare a visual or written report that identifies the public relations value in these activities –
think image, reputation, increased brand exposure and sales.