Essay About Local Chinese Companies And Aim Of This Research

Lanhai Career Management Project Outline
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Lanhai Career Management Project OutlineIntroductionStudent career management in China is an emerging market. There are a few players in the industry, most of them are local Chinese companies but they are generally in an initial stage. Abintegro provides systematic academic student career management service and its model has been successfully conducted across 10 countries. Lanhai Career Management aims to conduct Abintegro’s career management model to Chinese market and it has formed a partnership with Xuanyuan Networks & Technology. However the Chinese students’ behaviours and habits are very different from UK, translating Abintegro’s model will not work in Chinese market. How to find an appropriate way to adapt Abintegro’s model to Chinese market is a challengeable task. The aim of this research is to find out the mechanism of Chinese student career management, and investigate the major differences between British and Chinese markets, in order to give some insights for Lanhai to localise and conduct Abintegro’s career management model in Chinese market. Research AimsWhat are the differences between Chinese and British markets for career management?1.1 How do Chinese parents play an important role in students’ career management?1.2 What are the main differences in student behaviours and habits between UK and China?1.3 How do Chinese institutions affect students in career management? How do career management companies cooperate with institutions?1.4 How is the demand different in terms of the popularity of different subjects/jobs?How do Chinese existing competitors operate their business?2.1 Jincin 2.2 PVGO- Online-offline;  How can Xuanyuan help Lanhai to adapt to Chinese market?-Sales & distribution-Web design & translation-Anything else?Research Methodology Primary Research Interview: Institution related staffsStudent Union presidentsIndividual students (final year)Survey QuestionnaireIndividual student (majority, different grade)ParentsInstitution staffsSecondary ResearchCompetitor analysisCase study of Abintegro Arabic strategyPolicy regulationsData analysisCultural difference studiesTimelineTimeDeadlines22/05/2015Proposal Submission29/05/2015Complete Questionnaire/Interview Design11/07/2015Collect primary data/ do secondary research20/07/2015Data analysis14/08/2015Report and Dissertation Submission