What Are Some of the Logical Objectives of a Typical Corporate Sales and Marketing Team
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Group Assignment Unit 2
MGMT305
What are some of the logical objectives of a typical Corporate Sales and Marketing team?
The Corporate sales team is uniquely distinct from other organizations within the firm. Its members bear the firms most direct relationship to commercial goals, such as revenues, profits, and market share. Some of the logical objectives of a typical Corporate Sales team are to seek out and engage new customers, raise the total sales numbers in each period, expand sales to existing customers, introduce existing products into a new market and introduce new products to new and existing markets (Managementstudyguide.com)
A marketing team formulates a firms marketing strategy, with the assistance of a marketing or sales team, some of the logical objectives of a marketing team is to estimate demand for and identifies markets for the companys products and services. A marketing team also sets prices with an eye toward maximizing profits, increasing market share and keeping customers happy. Marketing team must continuously broaden the companys customer database by obtaining new information on customer characteristics and needs. Develop and implement a promotional plan to drive increased business. Marketing team improve marketing, advertising and public relations.( .marketingplan.net)
REFERENCE
Roles and Responsibilities of a Sales Manager
Managementstudyguide.com/roles-responsibilities-of-sales
4 Core Marketing Responsibilities
www.marketingplan.net/marketing-responsibilities