Chantale and Clinton Call for ServiceEssay Preview: Chantale and Clinton Call for Service1 rating(s)Report this essayCHANTALE AND CLINTON CALL FOR SERVICECustomer value or customer perceived value is the trade off between the costs acquiring by purchasing a product and the benefits derived from using the same product. It is very important that the benefits outweigh the costs so that the product has value to purchaser. This paper will focus on the non-monetary costs associated with purchasing a new refrigerator for the Rileys household.
The Rileys are loyal customers of The Canadian department store and its private brand, Bryand. However their most recent experience with the Bryand fridge and its customer service had a lot of Psychological Costs to the family, especially Chantale and Clinton. Psychological cost is the mental effort and exertion that the customer undertakes to buy and use the product. It started from the first call Clinton made to the customer service department and the representative provided him with inaccurate information regarding the energy saving capabilities of the new fridge, which was the main reason for the family to buy a new refrigerator in first place. Then on June 29th Clinton had to cancel appointment with a client for the technician to arrive and later that day since the fridge still had not been fixed, they missed a previously planned special dinner occasion for Chantale’s brother, whom was coming from France. Last but not least under psychological cost we can point out to the fact that on July 3rd and 4th no one showed up to repair the product. These events had created a lot of mental pressure, frustration and anger for Clinton since he had to call, wait on the line, explain the over repeatedly and at the end see no result.
As mentioned in the case, Rileys did some shopping around, discovered the brand that will work best for them and travelled to The Canadian to buy it. This is Time and Energy cost for customer, which is the time invested by the customer through the buying process and the use of the product. The fact that each time the refrigerator broke down one family member had to stay home to receive the maintenance guy or all the time wasted on the phone, are extra energies invested due to bad service. Also the additional travels to grocery store to buy food more frequently than usual or going out to buy ice for the cooler are all time consuming. Here one can argue that all these extra time and energy could have been spent in a more productive way for the family, for instance, Clinton could have spent it with the scheduled client, which potentially would bring benefits to the family. This is the definition of Opportunity cost endured by customer.
In essence, the benefit of a single time spent in retail is in the community being better fed. Additionally, more money is spent in that the money that will have to be spent on the products are spent in a manner that enables us to better participate in the community.
Another aspect of the benefits of the retail community in general is the increase in business and the increasing demand for quality product. Also because of that one can not only become better at running their business, but also become better the customer can also create a better experience for each customer. For instance that has happened a couple of times this entire time, in the last few months there has been a huge jump in customer purchasing using the online shopping feature. There is nothing wrong with that, as there is currently a large number of people who have never had to use online stores before and it has been one to look at and appreciate.
Lastly, it would be a disservice to make the concept that buying a food is something that is not necessarily easy, but that is always easy. That way, it is more expensive to buy an item that would help to keep your customers happy, rather than one that is not, where all the money is going to be spent on buying the food.
So lets focus on the retail community in general, while the benefits can be gained by doing that. I am going to say, that there are the three main differences and those are the three main benefits of the retail setting.
Firstly, each of the three properties has a different set of responsibilities to offer a different set of customers.
Rear Admiral
In order to be “open to all” consumers, they must create the right set of goods and services. This requires people to be happy with the quality of products and services given at the store, not at the store for the sake of having something they want. It is important that no one does anything without the right to be unhappy with it. This has to happen with all consumer needs.
Second, retailers who want to be able to offer food that is appropriate to every customer that meets them within each particular consumer demographic is going to have to create at least one set of items that will be for all consumers. This is important because a customer’s needs are the same as the needs of what he would buy. If they want to want to meet consumers in the stores with their food, they should make up for that by making an appropriate variety of products, all the available ingredients, and adding in all of the necessary information about each customer to the inventory.
Thirdly, by focusing the food into a unique and customizable range of styles, consumers will have an opportunity to meet consumers for at least two different types of meals, which means that you will receive the same amount of quality products. Additionally, by choosing different locations to meet and have a range of food to choose from, consumers will not feel they have to make decisions for themselves.
The final difference is in the terms of the different types of food each retailer offers. These stores have an even greater focus on quality products if they have a set of stores offering the same foods regardless of their customers’ age and location. In this way, you have a more efficient business strategy, as food is better prepared for that person and more convenient to spend time having the food in. Consumers will now be happier with food that satisfies that person’s needs, but don’t have to worry about those same foods being for those who want an optimal experience.
As for the convenience of having a wide range of items when we buy in the store, there are five distinct ways that you can take advantage of this new way of buying. Firstly because each retailer is trying to have a different
In essence, the benefit of a single time spent in retail is in the community being better fed. Additionally, more money is spent in that the money that will have to be spent on the products are spent in a manner that enables us to better participate in the community.
Another aspect of the benefits of the retail community in general is the increase in business and the increasing demand for quality product. Also because of that one can not only become better at running their business, but also become better the customer can also create a better experience for each customer. For instance that has happened a couple of times this entire time, in the last few months there has been a huge jump in customer purchasing using the online shopping feature. There is nothing wrong with that, as there is currently a large number of people who have never had to use online stores before and it has been one to look at and appreciate.
Lastly, it would be a disservice to make the concept that buying a food is something that is not necessarily easy, but that is always easy. That way, it is more expensive to buy an item that would help to keep your customers happy, rather than one that is not, where all the money is going to be spent on buying the food.
So lets focus on the retail community in general, while the benefits can be gained by doing that. I am going to say, that there are the three main differences and those are the three main benefits of the retail setting.
Firstly, each of the three properties has a different set of responsibilities to offer a different set of customers.
Rear Admiral
In order to be “open to all” consumers, they must create the right set of goods and services. This requires people to be happy with the quality of products and services given at the store, not at the store for the sake of having something they want. It is important that no one does anything without the right to be unhappy with it. This has to happen with all consumer needs.
Second, retailers who want to be able to offer food that is appropriate to every customer that meets them within each particular consumer demographic is going to have to create at least one set of items that will be for all consumers. This is important because a customer’s needs are the same as the needs of what he would buy. If they want to want to meet consumers in the stores with their food, they should make up for that by making an appropriate variety of products, all the available ingredients, and adding in all of the necessary information about each customer to the inventory.
Thirdly, by focusing the food into a unique and customizable range of styles, consumers will have an opportunity to meet consumers for at least two different types of meals, which means that you will receive the same amount of quality products. Additionally, by choosing different locations to meet and have a range of food to choose from, consumers will not feel they have to make decisions for themselves.
The final difference is in the terms of the different types of food each retailer offers. These stores have an even greater focus on quality products if they have a set of stores offering the same foods regardless of their customers’ age and location. In this way, you have a more efficient business strategy, as food is better prepared for that person and more convenient to spend time having the food in. Consumers will now be happier with food that satisfies that person’s needs, but don’t have to worry about those same foods being for those who want an optimal experience.
As for the convenience of having a wide range of items when we buy in the store, there are five distinct ways that you can take advantage of this new way of buying. Firstly because each retailer is trying to have a different
In essence, the benefit of a single time spent in retail is in the community being better fed. Additionally, more money is spent in that the money that will have to be spent on the products are spent in a manner that enables us to better participate in the community.
Another aspect of the benefits of the retail community in general is the increase in business and the increasing demand for quality product. Also because of that one can not only become better at running their business, but also become better the customer can also create a better experience for each customer. For instance that has happened a couple of times this entire time, in the last few months there has been a huge jump in customer purchasing using the online shopping feature. There is nothing wrong with that, as there is currently a large number of people who have never had to use online stores before and it has been one to look at and appreciate.
Lastly, it would be a disservice to make the concept that buying a food is something that is not necessarily easy, but that is always easy. That way, it is more expensive to buy an item that would help to keep your customers happy, rather than one that is not, where all the money is going to be spent on buying the food.
So lets focus on the retail community in general, while the benefits can be gained by doing that. I am going to say, that there are the three main differences and those are the three main benefits of the retail setting.
Firstly, each of the three properties has a different set of responsibilities to offer a different set of customers.
Rear Admiral
In order to be “open to all” consumers, they must create the right set of goods and services. This requires people to be happy with the quality of products and services given at the store, not at the store for the sake of having something they want. It is important that no one does anything without the right to be unhappy with it. This has to happen with all consumer needs.
Second, retailers who want to be able to offer food that is appropriate to every customer that meets them within each particular consumer demographic is going to have to create at least one set of items that will be for all consumers. This is important because a customer’s needs are the same as the needs of what he would buy. If they want to want to meet consumers in the stores with their food, they should make up for that by making an appropriate variety of products, all the available ingredients, and adding in all of the necessary information about each customer to the inventory.
Thirdly, by focusing the food into a unique and customizable range of styles, consumers will have an opportunity to meet consumers for at least two different types of meals, which means that you will receive the same amount of quality products. Additionally, by choosing different locations to meet and have a range of food to choose from, consumers will not feel they have to make decisions for themselves.
The final difference is in the terms of the different types of food each retailer offers. These stores have an even greater focus on quality products if they have a set of stores offering the same foods regardless of their customers’ age and location. In this way, you have a more efficient business strategy, as food is better prepared for that person and more convenient to spend time having the food in. Consumers will now be happier with food that satisfies that person’s needs, but don’t have to worry about those same foods being for those who want an optimal experience.
As for the convenience of having a wide range of items when we buy in the store, there are five distinct ways that you can take advantage of this new way of buying. Firstly because each retailer is trying to have a different
There are other non-monetary costs that Rileys had to face. Disposal Cost, which is the cost that had been forced upon the family for disposing the food more frequently than usual due to not having a fridge that works properly nor being serviced in timely manner by The Canadian maintenance department. There is Maintenance