Essay About Low Brand Awareness And Low Cost Substitutes

Panera Bread Swot Analysis and Financial Trends
Essay Preview: Panera Bread Swot Analysis and Financial Trends
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Leading Market Position (7)
Strong Revenue Growth
Strong Liquidity
Bread baking expertise is a competitive advantage (4)
Catering initially successful
Fresh appealing menu items (6)
Free Wi-Fi access for customers
The business model (2)
Extensive employee training program
Franchising system & site selection & proprietary software (3)
Research, development & product innovation (5)
Financial position- lack of long term debt (1)
Over dependency on a single distributor
Low brand awareness
Weak marketing campaigns compared with competition
Disruptions or supply issues in the fresh dough facilities could adversely affect the business
Frequent diners only come at one meal time per day
Lack of a traditional dinner menu
Inability to continue to convince customers the benefits of paying higher prices for higher quality food
Growth in restaurant industry
Low cost substitutes viewed as lower quality & value
Drive thru service
Develop a better traditional dinner menu
Buyers are characterized as likely to give new restaurants a try
Rising demand for nonalcoholic beverages
Highly competitive market
US Economic conditions
Government Regulations
Product is a discretionary purchase
Substitutes are convenient and lower priced
Wide breadth of competitive rivalry
Steep learning curve
Past Financial Performance: (use 3 year trends & industry averages)
Panera Bread revenues have steadily increased system wide over the past three fiscal years of 2008 to 2010. The fiscal year 2008 had