Asean Airline Case StudyEssay Preview: Asean Airline Case StudyReport this essayCourseMaster of Science (MSc) in ManagementModuleManagerial EconomicsLecturerSuandi Roswitha (Andy)CourseworkIndividual AssignmentDue DateDecember 2, 2011DECLARATION:I certify that the attached assignment is my own work and that any material drawn from other sources has been acknowledged.Copyright in this assignment remains my property. I grant permission to the University or Institute to make copies of assignment for assessment, review and/or record keeping purposes. I note that the University or Institute reserves the right to check my assignment for plagiarism. Should the reproduction of all or part of an assignment be required by the University of Institute for any purpose other than those mentioned above, appropriate authorization will be sought from me on the relevant form.
Hannah S. Williams
Professor, Department of Applied Studies, University of Ottawa The purpose of this course is to develop in students what is a rigorous, rigorous course to develop their skills in computer science, and then demonstrate them in action. The intention is to provide students of all areas of research a foundation and practical foundation to build upon during their studies in that area. The purpose of this course is to establish students’ proficiency in their fields of study to develop knowledge not only for students but also for the broader system of knowledge base in the system. The purpose of this course is to provide students of all areas of research a foundation and practical foundation to build upon during their studies in that area. The purpose of this course is to establish students’ proficiency in their fields of study to develop knowledge not only for students but also for the broader system of knowledge base in the system. This course prepares the student to apply for, and graduate from, the University of Ottawa Career Development program in which research students are expected to demonstrate their competencies at the relevant time, the relevant technology, and the appropriate skills in their chosen fields. The course includes introductory lectures that allow students to learn how to teach, implement and perform skills on an individual basis. Overview of a series of topics: Basic understanding of the computer system: The basic computer principles apply to a wide assortment of computing systems, for example: A universal representation of memory; A machine-to-machine approach to writing code; A general concept of computer memory concepts; Advanced programming (a.k.a. open sources); Open source and cross-browser web development software; A computer system design method and its interpretation in terms of user interface design; An advanced design philosophy system for all of the current browsers and operating systems; Integrated web hosting; An international research institute that focuses on the creation of large scale research projects under the umbrella of the Computer Science Fund by students interested in open source and cross-browser web development. Keynotes 1. Introduction: Introduction to a core course in computer science and computer technology. 2. Overview: Introduction to a short series detailing the course topics that will be covered: The course will focus on the topics listed below: * Introduction 1: Introduction to computer security and the Internet – Computer Security. You will first learn the basics of security concepts, as well as software to mitigate those concepts. In terms of application of those concepts, you will learn to think with computers, which includes: Security of your data – An overview of cryptographic algorithms; Security of your data and the network environment; Managing networks – An overview of network management and monitoring; Security and data protection – An overview of security and data analysis; Software Management – An overview of software design, software development and analysis; Introduction to the internet – Understanding the internet network fundamentals that has led the development of many different web based services; An understanding of security vulnerabilities, including weaknesses in web protocols and security of data and web files; Introduction to security, cryptography, communication and cryptography and techniques; Understanding the security and privacy of data from the Hannah S. Williams Professor, Department of Applied Studies, University of Ottawa The purpose of this course is to develop in students what is a rigorous, rigorous course to develop their skills in computer science, and then demonstrate them in action. The intention is to provide students of all areas of research a foundation and practical foundation to build upon during their studies in that area. The purpose of this course is to establish students’ proficiency in their fields of study to develop knowledge not only for students but also for the broader system of knowledge base in the system. The purpose of this course is to provide students of all areas of research a foundation and practical foundation to build upon during their studies in that area. The purpose of this course is to establish students’ proficiency in their fields of study to develop knowledge not only for students but also for the broader system of knowledge base in the system. This course prepares the student to apply for, and graduate from, the University of Ottawa Career Development program in which research students are expected to demonstrate their competencies at the relevant time, the relevant technology, and the appropriate skills in their chosen fields. The course includes introductory lectures that allow students to learn how to teach, implement and perform skills on an individual basis. Overview of a series of topics: Basic understanding of the computer system: The basic computer principles apply to a wide assortment of computing systems, for example: A universal representation of memory; A machine-to-machine approach to writing code; A general concept of computer memory concepts; Advanced programming (a.k.a. open sources); Open source and cross-browser web development software; A computer system design method and its interpretation in terms of user interface design; An advanced design philosophy system for all of the current browsers and operating systems; Integrated web hosting; An international research institute that focuses on the creation of large scale research projects under the umbrella of the Computer Science Fund by students interested in open source and cross-browser web development. Keynotes 1. Introduction: Introduction to a core course in computer science and computer technology. 2. Overview: Introduction to a short series detailing the course topics that will be covered: The course will focus on the topics listed below: * Introduction 1: Introduction to computer security and the Internet – Computer Security. You will first learn the basics of security concepts, as well as software to mitigate those concepts. In terms of application of those concepts, you will learn to think with computers, which includes: Security of your data – An overview of cryptographic algorithms; Security of your data and the network environment; Managing networks – An overview of network management and monitoring; Security and data protection – An overview of security and data analysis; Software Management – An overview of software design, software development and analysis; Introduction to the internet – Understanding the internet network fundamentals that has led the development of many different web based services; An understanding of security vulnerabilities, including weaknesses in web protocols and security of data and web files; Introduction to security, cryptography, communication and cryptography and techniques; Understanding the security and privacy of data from the Signature:Date:Presented by: Ibragimova AlinaContentINTRODUCTIONInitially, ASEAN airline industry was set up not only to satisfy transportation needs, but to strenghthen the ASEAN countries international profile. However, the industry was growing rapidly as the rate of growth of ASEAN economies was high as well. Moreover, Southeast Asian countries were recognized as attractive tourist destinations. The airline companies could offer several classes of services, provided full ground an on-board services, flew domestic routes, short-haul regional and international flights from the 1970s through the early 1990s(Maleghetti et al, 2009). The 1997 crisis affected ASEAN countries airline industry in a severe way. It resulted in dramatic fall of number of customers traveling domestic and international routes. All survived companies had to restructure to a certain extent. As a result, a new competitive environment has been built up that was ensured by liberalization and deregulation in some of ASEAN countries. There emerged new Southeast Asian airlines that were operating in the cut-fare sector. There are seven major companies proclaiming themselves to be Low-Cost Carriers (LCCs): Malaysias AirAsia, Singapore Tiger Airways, ValueAir and Jetstar Asia, Thailand Orient Thai and Bangkok Airways, Indonesian Lion Air, and Philippines Cebu Pacific. As low-cost carriers appeared in ASEAN, it has prompted more people to use air transport due to the substantially decreased airfares. The reasons why LCCs are able to offer lower prices lies in the strategy that implies eliminating some services and comfort that are traditionally guaranteed by Full-Service Carriers (FSCs) (Maleghetti et al, 2009). In addition, in order to remain profitable and survive, full-service carriers have to adapt dramatically to the new circumstances, restructuring or establishing low-cost subsidiary carriers to remain compatible with the new entrants (Damuri and Anas, 2005). This essay is aimed at discussion of generic competitive strategies employed by Low Cost Carriers, description of the market before and after the entry of LCCs. GENERIC COMPETITIVE STRATEGIESThe generic competitive strategies should be examined taking into consideration three models of competition existing within the industry of the interest. Models of competition: LCCs compete with LCCsFSCs compete with FSCsFSCs compete with LCCsCompetitive strategies that are use by LCCs will be discussed considering cost advantage, differentiation advantages and broad coverage together with the related Michael Porters forces. Entry Barriers:LCCs are able to offer their potential customers lower costs as they replace some luxury and costly product services with simplified airport ground and in-flight service items. Thus, LCCs can reduce the operating costs and gain cost leadership. It suggests that new potential competitors represent a threat to the profitability of established FSCs. Cost advantage of offering low prices may protect their share of the market and avert some potential competitors from entering the market. Low-cost carriers charge for the extra services; however it results in lower prices which make LCCs different from their full-service competitors. The matter is that the strategy allows the companies to lower prices at the expense of limited services. In general, FSCs suggest such extra-services as in-flight meals and drinks, pre-seating assignment, extra-baggage allowance, cabin entertainment etc. LCCs, on the contrary, do not include all these into their operating cost. LCCs follow the concept of simple service design. Rivalry among Established Companies:As Jones and Hill (2010) view, the term rivalry relates to the competitive struggle between established companies in a certain industry to conquer the bigger share of market. In such competitive struggle, fighters may use the weapons such as price, product design, advertising and promotional spending, direct selling efforts and support. The industry of our interest is a fragmented industry. Thus, none of the companies determinates the price. Moreover, LCCs are able to compete on more attractive prices, with FSCs. Brand extension can be employed as well to broaden coverage, as it was done in case of the