Supply Chain Optimization at Madurai Aavin Milk Dairy
Essay Preview: Supply Chain Optimization at Madurai Aavin Milk Dairy
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SUPPLY CHAIN OPTIMIZATION AT MADURAI AAVIN MILK DAIRYAnand had been working at the Madurai Aavin Milk Dairy (MAMD) for 25 years and was in-charge of the qualitycontrol department. MAMD has been one of the few profit-making milk dairies in Tamil Nadu, India. Anand’s keyresponsibility was to ensure sufficient supply of milk and milk products to meet the demand, especially “premiummilk”, and remain a profit-making entity.According to Anand:The gap between the demand and supply has increased over the last few years. In 2011, on an averageMAMD supplied only about 2,50,000 liters of milk out of an estimated average market of demand 3,40,000liters in Madurai district alone. The rest of the market was with the private sector milk producers. It isimportant for MAMD to maintain the market leadership to remain profitable. SUPPLY CHAIN OPTIMIZATION AT MADURAI AAVIN MILK DAIRYAnand had been working at the Madurai Aavin Milk Dairy (MAMD) for 25 years and was in-charge of the qualitycontrol department. MAMD has been one of the few profit-making milk dairies in Tamil Nadu, India. Anand’s key
responsibility was to ensure sufficient supply of milk and milk products to meet the demand, especially “premiummilk”, and remain a profit-making entity.According to Anand:The gap between the demand and supply has increased over the last few years. In 2011, on an averageMAMD supplied only about 2,50,000 liters of milk out of an estimated average market of demand 3,40,000liters in Madurai district alone. The rest of the market was with the private sector milk producers. It isimportant for MAMD to maintain the market leadership to remain profitable.