Marketing Plan and Analysis of Entering in Uk Market for Lush Cosmetic’s Products
MARKETING MANAGEMENT
ASSESSMENT
Submitted to:
Programme Administrator: Carrie flitcroft
Lecturer: Nichole Dunlop
Submitted by:
MALIHA BILAL
STUDENT ID: 1037868
DATED: 19th APRIL 2012
Executive Summary
This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years.
This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:
Spread information about fresh handmade cosmetic product.
Advertise existing products and introduce new products to the market.
Expand market by existing and new products such as massage bars, shampoo bars, kids soaps, naked products
Expand sales through online retailing websites, high street store.
The main focus of this report is growth a three-year Marketing Plan of lush products which will improve the sale of company in the UK market. The main elements of this report will include:
Introduction about lush and clarify lush’s position
Analyse the UK structure market
Segmentation
Marketing objectives
Marketing strategy and marketing mix
Strategic implementation and control
lush and where is lush now?
2.1 Lush
Lush is a handmade cosmetics company headquartered in Poole, Dorset in the UK. In 1994, husband and wife Mark and Mo Constantine opened the first Lush store in Poole under the name Cosmetic House Limited. Lush adopted its current name on 10 April 1995.There are now more than 600 stores in 43 countries. Lush produces and sells a variety of handmade products, including soaps, shower gels, shampoos and hair conditioners, bath bombs, bubble bars, hand and body lotions and face masks.
Lush uses fruits and vegetables, essential oils, synthetic ingredients, honey and beeswax in their products. In addition to not using animal fats in their products, they