Waitrose Company Business Strategy
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Business Strategy
The main objective of this paper is to analyze changes and their implications for Waitrose and comment on planning strategies to be adopted and applied for the improvement of the companys performance. To achieve this objective, two models namely PESTLE and Porters Five Forces have been applied. The main issues identified in this paper include the following:
The advent of the Policy planning guidance
Health/Environmental standards and organic food
Corporate social responsibility
Marketing and online shopping
Economic recession and Waitroses strategies
Competition among firms
The analysis has shown that Waitrose is strategically planning in order to face the challenges of the current political and economic setbacks. However, it is notable that Waitrose has made progress in dealing with some issues such as the enhancement of product quality and services. Finally this paper concludes that Waitrose is taking steps in fulfilling its long term objectives and the company is determined to meet the consumers expectations.
References
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Date accessed: [04/01/2009]
3. Citywire (1999) Waitrose cuts prices as credit crunch bites. [Online]
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Date accessed: [10/01/2009]
4. Esom, S. (2005) The UK supermarket industry: A view from Waitrose. Waitrose
5. Grant, R. M. (2007), Contemporary Strategy Analysis, (Revised 6th Ed),Blackwell
6. Lynch, D. (2006), Corporate Strategy (4thed). FT Prentice Hall
7. Oppapers.com (2009) Waitrose analysis. [Online]
Available