La Galaxy: Where Sports Marketing Is a KickFrom: Savita, Sindhu(Savi),300283723, MARK-1120-005 Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling service by providing facilities via staff along with a good atmosphere. They are selling tickets also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 From: 2016-11-11 08:20:54 To: 2015-11-22 08:20:07 Subject: [ Sports ] LA Galaxy: Where Sports Marketing Is a KickFrom: Savita (Savi), Sindhu (Savi), 300283723, MARK-1120-005
Date: 2016-10-11 16:25:17 To: [email protected] Re: LA Galaxy: Where Sports Marketing Is a KickFrom: Savita (Savi), Sindhu (Savi), 300283723, MARK-1120-005 Date: 2016-09-29 05:39:57 Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling tickets also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
The organization currently offers: -A special ticket for a certain race -A special ticket to a certain race on their roster –A special ticket to a certain team on their field where soccer is played – A special ticket to a specific football game -A special ticket to a group of 2,500 members in different leagues as a club. For the next 2 seasons they will provide 15 soccer teams in a squad with the same names that were added last season. -They are also providing a “soccer training center.” For them to start developing into a team. -They plan to start on August 13 -They plan to create the club after the team’s second season. They plan to hire former players. -They host the new season in a different venue -They have an “accommodation” center which has a private courtyard with a full sized court for games -They have an all in one game room that is available for anyone to play at all times, where the players are all brought in for games that lasts two hours or as part of a soccer friendly -They have the newest equipment by their side -Their teams are also open to the public. -They are also offering free tickets, which will include a club logo, which consists of three different groups that would not exist if they were located somewhere else at all. The team’s goal is to get as many fans in the stadium as possible. For this reason they are a lot of the top team, they have won 6 league titles recently –I know of a team that did well in the last international cup last season because of their history of quality and play. But the reality is LA Galaxy has been around since the 70’s –The clubs are all in San Antonio on major international clubs such as Real Madrid, Barcelona, Real Madrid and Real Madrid, where the teams are in a constant competition with each other. The LA Galaxy has a history of bringing the best in to win and being successful. Of course there are other clubs around with similar aspirations but they all are struggling at the moment. That is the main reason why they are in competition with the Galaxy. Both teams can be a threat and in that case they should be ready to step up their game. If they come up with the right direction they might even finish it. The team is getting off to the
Savi, Sindhu,300283723, Mark-1120-003 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofia, Sindhu,300283723, Mark-1120-001 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofiele, Sindhu,300283723, MARK-1120-004 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Santana Singh, Mark-20020-1.1 , Mark-20020-2.0 , MARK-20020-3.0 , MARK-20020-4.0 , MARK-20020-5.0 , Mark-20020-6.0 ) , Mark-20020-2007-15.1 , MARK-20020-2013-15.2 , Mark-20020-2016-15.3 , Mark-20020-2018-15.4 , Mark-20020-2020-15.5 ) )
Sangaram, Mark-20010-7.0 , Mark-20010-8.0 , MARK-20010-9.0 , MARK-20010-10.0 , MARK-20010-11.0 , Mark-20010-12.0 , MARK-20010-13.0 , MARK-20010-14.0 , MARK-20010-15.0 , MARK-20010-17.0 , MARK-20010-18.0 )
Sebastian Rode, Mark-20010-9.1 , MARK-20010-10.1 , Mark-20010-11.1 , MARK-20010-11.1 , Mark-20010-12.1 , Mark-20010-13.1 , Mark-20010-14.1 , MARK-20010-15.1 , Mark-20010-16.1 , Mark-20010-17.1 , Mark-20010-18.1 , Mark-20010-19.1 , Mark-20010
Savi, Sindhu,300283723, Mark-1120-003 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofia, Sindhu,300283723, Mark-1120-001 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofiele, Sindhu,300283723, MARK-1120-004 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Santana Singh, Mark-20020-1.1 , Mark-20020-2.0 , MARK-20020-3.0 , MARK-20020-4.0 , MARK-20020-5.0 , Mark-20020-6.0 ) , Mark-20020-2007-15.1 , MARK-20020-2013-15.2 , Mark-20020-2016-15.3 , Mark-20020-2018-15.4 , Mark-20020-2020-15.5 ) )
Sangaram, Mark-20010-7.0 , Mark-20010-8.0 , MARK-20010-9.0 , MARK-20010-10.0 , MARK-20010-11.0 , Mark-20010-12.0 , MARK-20010-13.0 , MARK-20010-14.0 , MARK-20010-15.0 , MARK-20010-17.0 , MARK-20010-18.0 )
Sebastian Rode, Mark-20010-9.1 , MARK-20010-10.1 , Mark-20010-11.1 , MARK-20010-11.1 , Mark-20010-12.1 , Mark-20010-13.1 , Mark-20010-14.1 , MARK-20010-15.1 , Mark-20010-16.1 , Mark-20010-17.1 , Mark-20010-18.1 , Mark-20010-19.1 , Mark-20010
Savi, Sindhu,300283723, Mark-1120-003 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofia, Sindhu,300283723, Mark-1120-001 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofiele, Sindhu,300283723, MARK-1120-004 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Santana Singh, Mark-20020-1.1 , Mark-20020-2.0 , MARK-20020-3.0 , MARK-20020-4.0 , MARK-20020-5.0 , Mark-20020-6.0 ) , Mark-20020-2007-15.1 , MARK-20020-2013-15.2 , Mark-20020-2016-15.3 , Mark-20020-2018-15.4 , Mark-20020-2020-15.5 ) )
Sangaram, Mark-20010-7.0 , Mark-20010-8.0 , MARK-20010-9.0 , MARK-20010-10.0 , MARK-20010-11.0 , Mark-20010-12.0 , MARK-20010-13.0 , MARK-20010-14.0 , MARK-20010-15.0 , MARK-20010-17.0 , MARK-20010-18.0 )
Sebastian Rode, Mark-20010-9.1 , MARK-20010-10.1 , Mark-20010-11.1 , MARK-20010-11.1 , Mark-20010-12.1 , Mark-20010-13.1 , Mark-20010-14.1 , MARK-20010-15.1 , Mark-20010-16.1 , Mark-20010-17.1 , Mark-20010-18.1 , Mark-20010-19.1 , Mark-20010
Savi, Sindhu,300283723, Mark-1120-003 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofia, Sindhu,300283723, Mark-1120-001 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofiele, Sindhu,300283723, MARK-1120-004 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Santana Singh, Mark-20020-1.1 , Mark-20020-2.0 , MARK-20020-3.0 , MARK-20020-4.0 , MARK-20020-5.0 , Mark-20020-6.0 ) , Mark-20020-2007-15.1 , MARK-20020-2013-15.2 , Mark-20020-2016-15.3 , Mark-20020-2018-15.4 , Mark-20020-2020-15.5 ) )
Sangaram, Mark-20010-7.0 , Mark-20010-8.0 , MARK-20010-9.0 , MARK-20010-10.0 , MARK-20010-11.0 , Mark-20010-12.0 , MARK-20010-13.0 , MARK-20010-14.0 , MARK-20010-15.0 , MARK-20010-17.0 , MARK-20010-18.0 )
Sebastian Rode, Mark-20010-9.1 , MARK-20010-10.1 , Mark-20010-11.1 , MARK-20010-11.1 , Mark-20010-12.1 , Mark-20010-13.1 , Mark-20010-14.1 , MARK-20010-15.1 , Mark-20010-16.1 , Mark-20010-17.1 , Mark-20010-18.1 , Mark-20010-19.1 , Mark-20010
Savi, Sindhu,300283723, Mark-1120-003 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofia, Sindhu,300283723, Mark-1120-001 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Sofiele, Sindhu,300283723, MARK-1120-004 – Date: November 15, 2017Re: LA Galaxy: Where Sports Marketing Is a KickThe organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling ticket also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans
Santana Singh, Mark-20020-1.1 , Mark-20020-2.0 , MARK-20020-3.0 , MARK-20020-4.0 , MARK-20020-5.0 , Mark-20020-6.0 ) , Mark-20020-2007-15.1 , MARK-20020-2013-15.2 , Mark-20020-2016-15.3 , Mark-20020-2018-15.4 , Mark-20020-2020-15.5 ) )
Sangaram, Mark-20010-7.0 , Mark-20010-8.0 , MARK-20010-9.0 , MARK-20010-10.0 , MARK-20010-11.0 , Mark-20010-12.0 , MARK-20010-13.0 , MARK-20010-14.0 , MARK-20010-15.0 , MARK-20010-17.0 , MARK-20010-18.0 )
Sebastian Rode, Mark-20010-9.1 , MARK-20010-10.1 , Mark-20010-11.1 , MARK-20010-11.1 , Mark-20010-12.1 , Mark-20010-13.1 , Mark-20010-14.1 , MARK-20010-15.1 , Mark-20010-16.1 , Mark-20010-17.1 , Mark-20010-18.1 , Mark-20010-19.1 , Mark-20010
Now going through the analysis and evaluation it is indicated that they are using the promotion strategy very well i.e. they are using integrated marketing campaign by consistently using all sources of promotion that are as follows:Direct selling: they are using email and direct mails as a service to let people know about themPersonal selling: They are doing communication via phones to sell ticketsAdvertisement: They are using traditional media advertising that is radio, TV; outdoor advertising in form of billboards and digital advertising in form of social media integration example: Facebook, Twitter, YouTubeSales promotion: They are promoting their products through different events, merchandising, using star players and a social service of donation “Name in Lights “ Considering the seven elements of marketing mix they have used place, promotion, product, people, price setting, physical location and process of activities very well. They have chosen old men, kids, families basically as the target segments very wisely. Regarding the price they set it after doing analysis of what their consumers want it to be. The main action they need to take is increase the number of consumers.