Calyx and Corolla
1. COMPETITORS
The floral industry is a nine billion dollar market and has been growing at 7.7% since 1995.
The market consists of;
Outlets
Stores
% of market
Florist
29 000
Supermarkets
12 545
Other
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Florists hold the largest percent of the floral market with 59 percent. Supermarkets are also increasingly becoming serious competitors holding 18 percent of the market. These two major competitors do however have their advantages and disadvantages.
Floral Market
The advantages of florists selling flowers
Easily accessible
Customers can see the flowers in person
The disadvantages of florists selling flowers
Longer distribution process from the grower to the florist
Rent costs
Supermarkets;
The advantages of supermarkets selling flowers
Cheaper distribution process
Cheaper for consumers to buy
Spontaneous purchases
The disadvantages of supermarkets selling flowers
Employees lack specialized floral knowledge and expertise
Lack of service is purchasing the right flowers