Major Issues and Problems at NordstromEssay title: Major Issues and Problems at NordstromMajor Issues and Problems at NordstromNordstrom, though successful in pleasing their customers and provided superior customer service when compared to other industry players, it appeared that the company sacrificed the employees’ satisfaction with their work. One of the major problems cited in the study was the failure of management to professionalised the relationship between management and employees. By advocating an atmosphere of “family” camaraderie within the organization, the company went beyond the limits and scope of work the employees. They were expected to work beyond the prescribed working hours without pay in order to comply with company requirements.
The authors of the study also found that a large part of the issue is due to the perception that Nordstrom has little to offer to its own customers. They noted that the results from the third quarter showed that, despite the improvements in the working conditions and product mix, the company continues to focus on sales of its goods and service in its own retail stores. In the third quarter, Nordstrom added nearly 600 new units and its own brand new stores. They noted that, through its strategy and the promotion of its brand, it has taken advantage of the strength and momentum of both the workforce and local markets from which the company is taking advantage of local manufacturing and is moving towards a stronger global retail market. This strategy has helped to accelerate growth for the company in its new stores, which are growing in size and value, and in expanding the supply chain. They also noted, “The increase in quality of each Nordstrom store could have a more important impact on the quality and profitability of our company when compared to other retailers,” a step that is clearly reflected in the positive news and a step which they hope to follow by continuing to invest in our stores and to enhance business success.”
“Over the years, I have tried to understand why Nordstrom has been so successful and continues to improve on many of its strengths, especially the overall customer experience,” said Scott D. O’Neill. “A lot of people are still looking at this issue of how to better serve them, how much they have in savings and where to go. Because we are in a competitive era, there is a need to learn at a younger level. What is important is that the people are looking at this as something that they should share with their family, what can they do in terms of working to provide good value for their investment. This comes up in these three areas: how to provide an adequate quality of customer service; how to use customer service as a tool for improving the business; and creating some kind of environment where we build an overall customer experience and, most importantly, customer service.”
While they say they can’t prove the effectiveness of an initiative like Nordstrom Essay directly, they do support the findings that the company is making positive investments in the current business climate. As a general rule, companies with good track record will invest in their own stores. However, in most cases, they will not invest solely in the retail operation. They will need to invest in the local economy, in community institutions and in the community, where stores are more sustainable and where quality of service and customer satisfaction can be very crucial.
“With the recent successes, it seems that Nordstrom Essay is moving in that direction,” said Michael L. Anderson, senior vice president of sales and communications. “More and more customers looking to invest in Nordstrom Essay stores can now choose more positive ways to take advantage of all available resources, such as product discounts and online discounts, which may have negative economic impacts on their stores, their brand and their overall growth. In the interest of being transparent about where they invest their
The authors of the study also found that a large part of the issue is due to the perception that Nordstrom has little to offer to its own customers. They noted that the results from the third quarter showed that, despite the improvements in the working conditions and product mix, the company continues to focus on sales of its goods and service in its own retail stores. In the third quarter, Nordstrom added nearly 600 new units and its own brand new stores. They noted that, through its strategy and the promotion of its brand, it has taken advantage of the strength and momentum of both the workforce and local markets from which the company is taking advantage of local manufacturing and is moving towards a stronger global retail market. This strategy has helped to accelerate growth for the company in its new stores, which are growing in size and value, and in expanding the supply chain. They also noted, “The increase in quality of each Nordstrom store could have a more important impact on the quality and profitability of our company when compared to other retailers,” a step that is clearly reflected in the positive news and a step which they hope to follow by continuing to invest in our stores and to enhance business success.”
“Over the years, I have tried to understand why Nordstrom has been so successful and continues to improve on many of its strengths, especially the overall customer experience,” said Scott D. O’Neill. “A lot of people are still looking at this issue of how to better serve them, how much they have in savings and where to go. Because we are in a competitive era, there is a need to learn at a younger level. What is important is that the people are looking at this as something that they should share with their family, what can they do in terms of working to provide good value for their investment. This comes up in these three areas: how to provide an adequate quality of customer service; how to use customer service as a tool for improving the business; and creating some kind of environment where we build an overall customer experience and, most importantly, customer service.”
While they say they can’t prove the effectiveness of an initiative like Nordstrom Essay directly, they do support the findings that the company is making positive investments in the current business climate. As a general rule, companies with good track record will invest in their own stores. However, in most cases, they will not invest solely in the retail operation. They will need to invest in the local economy, in community institutions and in the community, where stores are more sustainable and where quality of service and customer satisfaction can be very crucial.
“With the recent successes, it seems that Nordstrom Essay is moving in that direction,” said Michael L. Anderson, senior vice president of sales and communications. “More and more customers looking to invest in Nordstrom Essay stores can now choose more positive ways to take advantage of all available resources, such as product discounts and online discounts, which may have negative economic impacts on their stores, their brand and their overall growth. In the interest of being transparent about where they invest their
Performance in retail outlets such Nordstrom was limited to the amount of sales the employee could generate and ignored other intrinsic qualities that the employee might possess in order to perform well at work. By concentrating solely on numbers, the company developed a company culture where quantity mattered more