Essay About Making Of An Stormbella Umbrella And 4Umbrella Market

Making of an Stormbella Umbrella to Sell in Market
SMNV B PLAN PROJECT[pic 1]                                                                Table of ContentsExecutive Summary        3How is it different from others?        4Umbrella Market in India        5Global Umbrella Market        5Market Structure        5The Company and its Strategies        6Marketing Plan        8SWOT Analysis        11Competitors        13PORTER’S 5-FORCES ANALYSIS        14Pest Analysis        15Indian Scenario        17Government Regulations        17Operating Plan        19Management plan for Stormbella        21Financial Plan        23Business Model Canvas        26References        27Executive SummaryIndia experiences wide range of weather conditions across a vast geographic scale and varied topography. Though the Tropic of Cancer—the boundary between the tropics and subtropics—passes through the middle of India, the bulk of the country can be regarded as climatically tropical. As in much of the tropics, most part of India receives fair amount of scorching heat, strong winds along with heavy rainfalls.The above factors can be easily avoided with a good quality umbrella. The umbrella has remained practically unchanged throughout thousands of years and has survived through literature, art, fashion, religion, royalty, popular culture, and so much more because it has always proven useful and necessary to human beings.  The umbrella fulfills the necessity we have for comfort, shelter, protection and convenience. This provides an opportunity and market to manufacture umbrellas. But, the market is already swamped with hundreds of manufacturers and all of these products have one thing which is common- they all FLIP.  So, we present such a product to the market which gives us a chance to fix this problem – a uniquely designed umbrella which doesn’t flip, a STORMBELLA. Well, the idea here is to create and provide a product so that people are not getting soaked trying to flip their umbrella back to its proper position.