To gain a deeper insight into MAMEE-DOUBLE DECKER (M) BERHADs operation, SWOT analysis is an appropriate tool. It thoroughly analyzes MAMEE-DOUBLE DECKER (M) BERHAD from the aspects of strength, weakness, opportunity and threat which can give a comprehensive overview on the company. Soon after the analysis is conducted, the market position and prospect of MAMEE-DOUBLE DECKER (M) BERHADs should be clear and the suitable strategy can be devised and implemented as well.
The strengths of MAMEE-DOUBLE DECKER (M) BERHAD lie on the improving quality, business network and appropriate market strategy. These strengths enable MAMEE-DOUBLE DECKER (M) BERHAD to continue competing in the market composed of Wangwang, Khongyuen and Oishi. They can survive there because of their strong promotion among the entire resident there.
Profit before Tax recorded a double-digit growth of 57.3% from RM9.6 million to MAMEE-DOUBLE DECKER (M) BERHADs financial performance continued on the up trend with another set of commendable results. The efforts in penetrating into new export market has growing by 6.2% from RM242 million in 2002 to RM257 million. RM15.1 million for the year under review as a result of increased production efficiency in manufacturing coupled with reduction in operational costs in distribution channels.
MAMEE-DOUBLE DECKER (M) BERHAD has become a part of Malaysian household brand today. Every Mamee product reaches the consumer smoothly and promptly, from the beginning of manufacturing process to delivery to customer checkout point via an efficient distribution network and cutting-edge marketing strategies. Every year, MAMEE-DOUBLE DECKER (M) BERHAD invest generously into building and consolidating our relationship with our consumers. Around RM15.1 million is invested into advertising and promotions that are consumer-driven. This is the long-term strategy towards owing a larger slice of the market share.
One of MAMEE-DOUBLE DECKER (M) BERHAD s strengths lies in its extensive distribution network, whereby the Groups fleet of 150 vans make deliveries from 13 distribution centers to about 1,000 points of sales. Its local manufacturing facilities are held under 3 companies according to their respective lines, ie. Snack food and chilled products (KMM), instant noodles (PFP), and beverages (MDDB). The Group has a centralized marketing and distribution system, with domestic sales handled by MAMEE-DOUBLE DECKER (M) BERHAD Distribution (M) Sdn Bhd and Milk Specialities Distribution Sdn Bhd, and export sales managed by the export manager in each manufacturing subsidiary.
MAMEE-DOUBLE DECKER (M) BERHAD manufacturing excellence and products that deliver on great taste have been recognized worldwide. Besides the locally established Halal and SIRIM certification, the company has also been awarded the internationally recognized ISO 9002 and China Award certificates. The company are honored to receive two new awards during the financial year under review: The first award is The Chief Minister Award for “Promising Local Company Award” in recognition of MAMEE-DOUBLE DECKER (M) BERHADs contribution to local industries. The second award was given to one of our diaries product namely Nutrigen Liteyo by Malaysian Star Award 2003 by Federation of Malaysian Manufacturer Packaging Council of Malaysia.
MAMEE-DOUBLE DECKER (M) BERHAD are facing space constraints in the current factories to set up the necessary production lines. Beside this, the companys operation in China is still in a loss-making position, and the company does not have any plan for expansion yet until it breaks even in two years. The company needs to compete with others company such as Wangwang, Khongyuen and Oishi that they already have their own loyal customers in China. It is very hard for them to battle with the competitors. For Myanmar, in view of the financial instability and restriction, the company do not investing further until the situation improves.
The rise in euro against the US dollar also has a slight impact on Mamees earnings given that some of its ingredients for products such as “Mister Potato” crisps are imported from Europe. The increase in vegetable oil, starch and flour has added pressure on profit margins to the company. So, MAMEE-DOUBLE DECKER (M) BERHAD must reduce its reliance on imported raw materials with its constant research and development.
MAMEE-DOUBLE DECKER (M) BERHAD cannot afford to meet the unexpected demand. By delivering the information through one easy-to-use source, the company still needing wholesale replacement of all of their systems.
Historically, savory snacks within Chinese society had been restricted to dried and preserved seeds and nuts. Snacks are known in Chinese as “xiao chi” or “little eats” and were traditionally sold by street vendors, who each specialized in one particular type of snack. The general trend was to provide snacks
MAMEE-DOUBLE DECKER (M) BERHAD, a Malaysian food and beverage company, is currently facing challenges in meeting unexpected demand. Despite efforts to streamline information delivery through a single user-friendly source, the company still requires a complete overhaul of their systems to address this issue.
To understand the significance of this situation, it is helpful to delve into the historical context of savory snacks within Chinese society. Traditionally, Chinese snacks were limited to dried and preserved seeds and nuts. These snacks, known as "xiao chi" or "little eats" in Chinese, were primarily sold by street vendors, each specializing in a specific type of snack.
The concept of "xiao chi" reflects the Chinese culture’s emphasis on small, flavorful bites that provide a quick burst of satisfaction. These snacks were popular among the Chinese population due to their convenience and affordability. Street vendors played a crucial role in making these snacks accessible to the masses, as they offered a wide variety of options, allowing customers to choose their preferred flavors.
Over time, the snack industry in China has evolved significantly. With the influence of globalization and changing consumer preferences, the demand for savory snacks has expanded beyond traditional offerings. This growth has led to increased competition and the need for companies like MAMEE-DOUBLE DECKER (M) BERHAD to adapt to changing market dynamics.
The company’s struggle to meet unexpected demand highlights the importance of having robust systems and infrastructure in place to handle fluctuations in consumer preferences and market demands. While efforts have been made to consolidate information through a user-friendly platform, it is evident that a more comprehensive solution is required.
Wholesale replacement of systems is a significant undertaking for any company. It involves reevaluating and upgrading various aspects of the business, including production processes, supply chain management, and distribution networks. By undertaking such a transformation, MAMEE-DOUBLE DECKER (M) BERHAD aims to enhance its ability to respond to unforeseen market shifts and meet the evolving demands of its customers.
In conclusion, the challenges faced by MAMEE-DOUBLE DECKER (M) BERHAD in meeting unexpected demand highlight the importance of understanding the historical context and evolution of the snack industry in Chinese society. By comprehensively addressing their system limitations, the company aims to better adapt to changing market dynamics and ensure its continued success in the competitive snack industry.
MAMEE-DOUBLE DECKER (M) BERHAD’s decision to undergo a wholesale replacement of systems is a strategic move that requires careful evaluation and upgrading of various aspects of the business. This includes reevaluating production processes, supply chain management, and distribution networks. By undertaking such a transformation, the company aims to enhance its ability to respond to unforeseen market shifts and meet the evolving demands of its customers.
The snack industry in Chinese society has a rich historical context and has evolved significantly over the years. Understanding this context is crucial for MAMEE-DOUBLE DECKER (M) BERHAD in order to effectively navigate the challenges they face in meeting unexpected demand. The snack industry in China has experienced rapid growth in recent years, driven by factors such as urbanization, changing consumer preferences, and increasing disposable incomes.
With the rise of e-commerce and online platforms, consumers now have more options and greater convenience in purchasing snacks. This has led to increased competition among snack companies, as they strive to differentiate themselves and capture a larger share of the market. In order to stay competitive, companies like MAMEE-DOUBLE DECKER (M) BERHAD need to continuously innovate and adapt their systems to meet the changing demands of consumers.
One of the key challenges faced by MAMEE-DOUBLE DECKER (M) BERHAD is the ability to effectively manage unexpected demand fluctuations. This can be particularly challenging in the snack industry, where consumer preferences and trends can change rapidly. By upgrading their systems, the company aims to improve their forecasting and production capabilities, allowing them to better anticipate and respond to fluctuations in demand.
Another important aspect of the wholesale system replacement is supply chain management. Ensuring a smooth and efficient flow of goods from production to distribution is crucial for meeting customer demands and maintaining a competitive edge. By upgrading their systems, MAMEE-DOUBLE DECKER (M) BERHAD aims to optimize their supply chain, improving inventory management, reducing lead times, and enhancing overall efficiency.
In conclusion, the decision by MAMEE-DOUBLE DECKER (M) BERHAD to undergo a wholesale replacement of systems reflects their commitment to adapt and thrive in the competitive snack industry. By understanding the historical context and evolution of the snack industry in Chinese society, the company is better equipped to address the challenges they face and ensure their continued success. Through comprehensive system upgrades, MAMEE-DOUBLE DECKER (M) BERHAD aims to enhance their ability to respond to market shifts, meet customer demands, and maintain a strong position in the snack industry.