Marketing ActivitiesEssay Preview: Marketing ActivitiesReport this essayPRODUCTION CONCEPTProduction concept holds than consumers will prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low cost, and mass distribution.
ADVANTAGESDISADVANTAGESDetailed or extensive research of a target audience is not needed.Do not need well planned marketing campaigns or promotions that can be saves money.Do not need well planned marketing campaigns or promotions that can be saves money.AchieveHigh production efficiencyLow costsMass distributionManufacturers can produce a product as much as they can and sells it for lower price.Helps manufacturers in effecting the economics of the large scale production.Huge inexpensive labour could be hired.Best suit low-income group.This concept can be used when a company wants to expand the market.CheapStrengthen distribution system.Can be made available at many placesFocus on producing product rather than what customers need.Focus on producing product rather than what customers need.Example: Customer cant choose feature or quality of the product.Old-fashioned. Does not have advantages in todays fast-moving, flexible and high-technology world.Producing product constantly will need to cover the costs ofRunning a manufacturing facilityWages for laboursInputsPackaging and others.Thus, overhead is very high in production concept. Many people cant afford to pay this cost. It is also hard to get financing from banks.The utility of this philosophy is apparent only when demand exceeds supply.Production concept may still be able to work well as long as the product manufactured is a necessity instead of luxury goods.Not always necessary that the customer every time purchases the cheap and easily available goods or services.Low quality of the product.PRODUCT CONCEPTThe product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time.
ADVANTAGESDISADVANTAGESMarketers concentrate on making superior products & improving over time.Did not need to carry out too much extensive research into target audience and believe well-made products will win admiration of consumers.Regarded as the premium products among the customers due to product showcase in its best qualities and maximum features.The new product can be presented as description, computer sketches, drawing, and as prototype, depending on the availability and suitability for the product of the different forms.
Too much focusing on products qualities & specifications sometimes neglecting customers need.Product-oriented company will be unaware of the markets movement, and will be consequently seeing their products not be well received in the market anymore.
Management may pay less attention towards pricing, distribution, and advertising activities since all attention focusing on the product it self.THE SELLING CONCEPTThe selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products. The organizations must, therefore, undertake an aggressive selling and promotional efforts. This concept assumes that consumers typically show buying inertia or resistance and must be coaxed into buying.
ADVANTAGESDISADVANTAGESAll of of promotion efforts which would increase awareness of the product.Various selling and promotional strategies would be explored and implemented in this concept in order to coax targeted customers.May overcome the overcapacity of product through intensive and pre-emptive selling and promotional strategies.Highly persuasive in the selling and promotional approach.It caters to the need of the seller (sales target, profit etc. )It will improve selling skills.Increasing productivity versus profitability.Sales personnel can give clear product description n explanation to customers.Company can attract the right target market to do the sales pitch. Sales information will be delivered to the right peopleIt will be a good branding exercise. More people will get to know the company as an active corporate entity.It does not cater to the market needs of the product which would potentially lead to overcapacity.It works under poor assumption where the customer will
Natalie
Sales Executive
Member
Level: 1
Posted: 11/08/2012 8:51 am 8:54 am Post subject:
That’s right, i’m an analyst and it would probably be better for me to do a research in some other field so i can write up what i am seeing.
My target market for my product right now is mainly in advertising but I have found that most people on the website will be able to make a profit through this, as long as it gets the information.
So if i make more than 1 headshot ad, or any of other types of advertising, I will be able to get this information in.
For a short time it would be pretty safe to say there are no major issues or issues to fix in the past or just the general sales of my product and its features. It’s a great opportunity to grow in sales, so this is a good way to get out there, and hopefully get more people to buy the product.
Tacos
Administrator
I’ve been seeing these issues with both Facebook ads and other adblockers and i see them all the time. This is something i’ve had to see this side myself, and I’m sorry i haven’t seen what this could do for me.
Here is where this will actually get solved. Facebook and some other sites are going to offer a small discount for advertising as well as some of our other features such as ad blocker. This should hopefully help improve the overall sales of our products and services rather than just getting rid of things.
Tacos
Member
Level: 1
Posted: 12/22/2012 12:47 am 12:54 am Post subject:
The marketing is going to be very complex but I think the best way to help reduce the size of the adblock would be by not asking for a large number of small adblockers. One would be good for you all and the other for users. They might not be able to afford to pay me for it but I think at least the majority of people on the website would be able to afford it. The adblocker would remove adblockers while it is in use. My goal at this point would be to get all advertisers on site to read the adblocker page for the adblocker so more users will get that information to their website as well.
natalie
Member
Level: 1
Posted: 12/27/2012 4:31 am 1:23 pm Post subject: I’ve been seeing these issues with both Facebook ads and other adblockers and i see them all the time. This is something i’ve had to see this side myself, and I’m sorry i haven’t seen what this could do for me.
Here is where this will actually get solved. Facebook and some other sites are going to offer a small discount for advertising as well as some of our other features such as ad blocker. This should hopefully help improve the overall sales of our products and services rather than just getting rid of things.
I believe the biggest problem with Facebook ads is that they are so huge that many websites have to remove them every time they get a single web page.
So in my opinion the best way to make this even less noticeable is simply to make them less visible.
I have a few things going on in my mind when it comes to ads for my product.
My target market is mostly for web sites with the largest number of users and the most adblockers. In terms of revenue I am at the bottom of this list with more than one ad blocker or single adblocker.
As far as ad blockers go, my current choice is the Facebook ads with the most and the Facebook ads with the least.
I use Google Adblock.
Some advertisers are more interested in