Mark Case – Case Study – megoo
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Business
Mark Case
Ushakov Aleksandr M-13-2 Marketing isn’t advertising In the modern world everyone want to promote something, either goods, services or images. They can do this in the variety of diversified ways. There are marketing and advertising that should help people or companies in this promotion. Some distinguish these terms; others think they are the same. The third opinion is that advertising is the part of marketing. I should agree with the last option and support it with few arguments. The most common view related to the connection between advertising and marketing is the fact that marketing consists of several components. In addition to that, Laura Lake considers marketing process as a pie. The slices are advertising, market research, PR, pricing and community involvement. These layers cannot work independently, but they must interact in order to reach the business aim of any person or company[2],[3]. Moreover, some writers regard marketing as “a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships”[1]. At the same time, advertising is a paid public presentation for commodities and services. There is the statement to support this view: “Marketing is not pushing people to buy things; it’s drawing them in to listen”[4].
Besides, advertising is a single-way process directed to the customers, while marketing works in two directions. A marketer satisfies the customers and the customers pay for the product or service. Advertisement just delivers some message of yours without any feedback[6]. Furthermore, advertising is a process with short time horizon. On the other hand, marketing is strategic and long term planning. Marketing allows to create a product and convince prospects to use it. Yet adverts help to accelerate product awareness[5]. To conclude the whole topic about this interweaving, advertising is only one component of the complex process of marketing. It is legit to assume that these are equally essential parts of any business to succeed. Reference list Sandra L. Calvert. Children as Consumers: Advertising and Marketing / Sandra L. Calvert // THE FUTURE OF CHILDREN. – VOL. 18 / NO. 1 / SPRING 2008: [Электронный ресурс]. – Режим доступа:
Continue for 1 more page »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2016, 10). Mark Case. EssaysForStudent.com. Retrieved 10, 2016, from
“Mark Case” EssaysForStudent.com. 10 2016. 2016. 10 2016 <
"Mark Case." EssaysForStudent.com. EssaysForStudent.com, 10 2016. Web. 10 2016. <
"Mark Case." EssaysForStudent.com. 10, 2016. Accessed 10, 2016.
Essay Preview
By: megoo
Submitted: October 5, 2016
Essay Length: 451 Words / 2 Pages
Paper type: Case Study Views: 451
Report this essay
Tweet
Related Essays
Marks & Spencer Case:operational Strategy and Location
MARKS & SPENCER CASE:OPERATIONAL STRATEGY AND LOCATION) Introduction In this essay type assignment we are going to look at the various strategies that are undertaken
924 Words | 4 Pages
Marks and Spencer Case Study
PAGE OF CONTENTS Introduction 2 Marks and Spencer (M&S) - Background 3 M&S the wrong way 3 M&S on its way up again thanks to
2,232 Words | 9 Pages
Mark Spencer Case Study
Mark Spencer is engaging in risky behavior, social deviance, is depressed and has limited parental involvement. Like most adolescents he is finding it difficult to
1,077 Words | 5 Pages
Mark X Finance Case
Mark X Case Throughout the Mark X case we evaluated the company's financials. We were asked to find evidence that would convince their bank to
661 Words | 3 Pages
Similar Topics
Case Study Gerber Babyfoods
Foxmeyer Drug Company Case
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter