International Marketing – Swot Analysis
Della NonnaGelato TradizionaleInternational MarketingIITABLE OF CONTENTList of figures ………………………………………………………………………………………………….. IIIList of tables………………………………………………………………………………………………………………. III1 Company History …………………………………………………………………………………………………….. 11.1 Mission Statement ……………………………………………………………………………………………… 11.2 Vision Statement………………………………………………………………………………………………… 22 Market Analysis OF the firm and home country ……………………………………………………….. 22.1 SWOT ………………………………………………………………………………………………………………. 22.2 Resource Analysis ……………………………………………………………………………………………… 32.3 Analysis of home country (Italy) using Porter’s Diamond Model …………………………….. 32.4 Macro analysis of host country (Norway) with PESTEL …………………………………………. 42.5 Porter’s 5 forces for market analysis of host country ………………………………………………. 62.6 Analysis of host country conditions (using Porter’s Diamond Model) ………………………. 73 Cultural Analysis …………………………………………………………………………………………………….. 8
4 Entry Mode ……………………………………………………………………………………………………………. 115 Marketing Mix ………………………………………………………………………………………………………. 115.1 Product ……………………………………………………………………………………………………………. 115.2 Price …………………………………………………………………………………………………………….. 145.3 Place …………………………………………………………………………………………………………….. 165.4 Promotion ……………………………………………………………………………………………………….. 166 Conclusion and further expansion ………………………………………………………………………….. 20List of literature …………………………………………………………………………………………………………. 21