Essay About Market Audit Of Marrybrown And Group Presentationcomponent B

Market Audit of Marrybrown
[pic 1]  Faculty of Business and LawDepartment of Business & ManagementACADEMIC YEAR 2015/16ASSESSMENT BRIEFModule Code:UMKDFG-15- MModule Title:Customer and International Market AnalysisSubmission Deadline:Component A: 2pm 9th March 2016Component B: 2pm 19th May 2016Assessment ComponentComponent A: Group PresentationComponent B: Individual Feasibility ReportAssessment Weighting:Component A 40%Component B 60%Assessment InstructionsThis module has two assessment components: Component A (40%) Component A is a group presentation activity (3-5 members) in which students undertake a critical review of the market audit and strategic analysis process utilising their experience of conducting a market audit and analysis on a product of their choice.  The group presentation should be recorded and submitted to Blackboard using Blackboard Collaborate and a Powerpoint presentation.By the end of your second Customer and International Market Analysis class you will be expected to have completed the following:-Draw up a contract that lists the group members and contains full contact details, this is important as the contract is the formal record of who is in your group. You will find a skeleton outline of a ‘Group Contract’ in Appendix A of this document and on Blackboard.Set out an agreed process and timetable of work, together with penalties and agreed actions if a member should not fulfil their part of the agreement.  If problems develop within the group it is important that you discuss these with the module team as soon as possible. At the end the group should fill in a ‘Peer review Form’ as in Appendix B.Decide upon an organisation/brand that will be the focus of your individual Assessment B task and get approval from the module leader that this is a suitable organisation/brand on which to base your work.  See Appendix C for requesting and recording organisation/brand approval. (Please note your task for Assessment A is to critically review the Market Audit and Strategic Analysis Process and in order to do this you need to have experience of conducting an audit and analysis on a specific organisation/brand).It is expected that work on the module assessments will be completed by the students outside scheduled class time.In your groups you are expected to prepare a critical appraisal of the role and use of a market audit and strategic analysis as a basis for developing a market feasibility study, market strategy or marketing plan. Your appraisal should include:-  An account of alternative options in conducting a market audit and strategic analysis.A critical evaluation of different market audit and strategic analysis approaches.A critical discussion, using examples, of the benefits and constraints of conducting a market audit and analysis as the basis for strategic marketing decisions.From your analysis develop an online presentation using Blackboard Collaborate to be submitted via Blackboard.  All members of the group should contribute to the development of the presentation and be included in the video or audio contributions. Students can set up group Collaborate sessions and practice their presentation using Collaborate before making their recorded presentation.Students should delegate tasks and roles within the group and one student must be nominated as the student responsible for submitting the group presentation to Blackboard.In order to contribute to the presentation students should have access to;A computer with a webcam and microphone (use of a headset is optional)A computer that can operate a recent version of Windows A computer with a hardwire connection to the internet (preferable) or a broadband internet connectionFurther information on setting up a Collaborate session can be found at;