Essay About Market Report And Younger People

Market Report: 2005 Volkswagen Jetta
Essay Preview: Market Report: 2005 Volkswagen Jetta
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Environmental Scan
Nature of Demand:
Some of the key target markets for the new 2005 Volkswagen Jetta,
include a younger demographic that are looking for a high quality brand
name with a tradition of reliability.
The new Jetta is breaking ties from its old image of the family car
that highlighted safety features and family values, and in turn is
being marketed as the new generation Jetta. This Jetta is more
high-tech, with a sleek and stylish design, and is being portrayed as
an exciting car, as to grasp a younger and trendier target market.
Aside from the special features, the most noticeable change in the
Jetta is the look. Volkswagen has even gone with a more “Japanese
look”, comparable to the Acuras and the Hondas in the market. This is
also a reflection of Volkwagens attempt to aim at a younger target
market, as cars such as the Acura Integra, and the Honda Civic are very
popular among younger people. Extra accessories have also been added to
this Jetta to give it a more youthful appearance. Some of these
accessories include a sporty rear spoiler, 18″ VisionV wheels, silver
tail lamps and a rear valance. Another key feature to this Jetta is the
steering wheel. The steering wheel alone allows you to accomplish up to
eight different things, including scrolling through CD tracks and
answering your cell phone. This is a great feature to target towards a
younger market, as younger people demand a lot out of their cars and
are often trying to do many things at once. This makes multitasking
that much easier.
As far as the 2005 Volkswagen Jetta meeting