My Starting Point
Research procedures
Our research was conducted using a survey. Our questionnaire consisted of eleven questions including a set of demographic questions. Our sample size consisted of 240 individuals. The questions were designed to find out which factors influence consumers product choice, how often people consume ice cream and which degree consumers show interest and readiness to buy to imported ice cream . Our survey is simply designed for the average person. We asked basic yes and no questions, multiple-choice questions and a few fill in the blanks. The survey was given out to numerous males and females in Ha Noi.
Market research questionnaire
Do you like ice-cream? Yes No
If no, what are the reason why you do not consume ice-cream?
Price
Health care
Taste
Ingredients (consist of dairy products)
If yes, which ice-cream brand do you usually buy?
Kidos (Merino, Celano …)
Vinamilk
Thuy Ta
Trang Tien
Others
Which criteria do you concern most when choosing ice-cream?
Price
Package
Quality
Image
Available of flavors
Place
In the past 1 month, how many times did you eat ice-cream?