Essay About Market Segmentation And Customer Base

Marketing Plan of Tesla Motors
Join now to read essay Marketing Plan of Tesla Motors
Marketing Plan of Tesla Motors (TM),
International Business,
I. Executive Summary
II. Marketing Challenge
III. Situation Analysis
Company analysis
About TM
Goals
Focus
Strengths
Weaknesses
Market Share
Customer Analysis
Number
Type
Decision Process
Concentration of Customer base for particular product
Competitor Analysis
Market position
Strengths
Weaknesses
Market Shares
Subsidiaries, joint ventures, and distributors, etc.
Collaborators
Climate
Macro-environmental PEST analysis:
Political and legal environment
Economic environment
Social and cultural environment
Technological environment
IV. Market Segmentation
Segment 1
Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity
Segment 2
V. Selected Marketing Strategy Marketing Mix
Product
Brand name
Scope of product line
Warranty
List Price
Packaging
Price
Discounts