Market Survey of Warid Telecom Launched in Pakistan
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Contents1        Introduction        32        Products / Core Services        32.1        Supplementary Services        42.1.1        Facilitating Supplementary Services        42.1.2        Information        42.1.3        Order Taking        52.1.4        Billing        52.1.5        Payments        52.1.6        Consultation        62.1.7        Hospitality        62.1.8        Safe Keeping        72.1.9        Exceptions        73        Positioning and Promotional Strategies Used by Warid Telecom        83.1        Positional Strategy        83.1.1        Positioning Map        83.1.2        Analysis        103.2        Promotional Strategies Used by Warid Telecom        103.2.1        Advertising        113.2.2        Analysis        113.3        Sample Advertisements        124        Service Distribution Network/Methods        134.1        Distributors’ Channels        134.1.1        Corporate Channel        134.1.2        Direct Channel        144.1.3        Franchise Selling        145        Pricing Strategies        14

5.1        Pricing Strategies by Warid        155.1.1        Cost Based Pricing        155.1.2        Competition Based Pricing        165.1.3        Value Based Pricing        176        Service Blueprint and Script        186.1        Front Stage Activities        196.2        Supporting Activities        196.3        Back Stage Activities        196.4        Service Script        206.5        Service Blue Print        207        Customer Satisfaction        227.1        Warid Towards Its Customers        227.2        Encountering Needs        227.3        Analysis and Surveys        238        Problems Faced By the Organization        238.1        Challenges for Warid        238.1.1        Diverse Customer Expectations        238.1.2        Negative Word Of Mouth        248.1.3        Reactive To Proactive        248.1.4        Hyper Competitive Environments        248.1.5        Outrage and Crisis        248.1.6        Survey Reports        249        Bibliography        25IntroductionCellular Mobile Telecommunication services first established themselves in Pakistan in 1990. Currently five operators provide cellular services in Pakistan and Warid is one of them and offers state-of-the-art telecommunication services at over 7,000 destinations in Pakistan. The project evolved as a result of a joint venture between two giants in telecom industry; Warid Telecom of Abu Dhabi Group and SingTel Group of Singapore. Abu Dhabi Group is one of the largest business groups in the Middle East. It has diversified business interests, offering strong financial resources and extensive management expertise that brings it commercial success. On the other hand, Singapore Telecommunications Limited, commonly abbreviated as Singtel, is a Singaporean telecommunications company, with a combined mobile subscriber base of 500 million customers from its own operations and regional associates in 25 countries thus making it one of the largest mobile network operators in Singapore and amongst top 30 in the world (SingTel, 2016).

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Market Survey Of Warid Telecom And Core Services. (July 12, 2021). Retrieved from https://www.freeessays.education/market-survey-of-warid-telecom-and-core-services-essay/