Essay About Marketing Environment And Consumer Concern

Marketing Environment
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The Marketing Environment
The environment forces that affect the companys ability to serve its customers
External Environment
Internal Environment
External Environment
Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the companys microenvironment
Demographic
Economic
Natural
Technological
Political
Cultural Forces
Demographic is the study of the characteristics of human populations.
Age structure
Shifting family profiles
Geographic population shits
A better educates and more white collar population and increasing diversity
Economic Environment consists of factors that affect buying power and patterns
More consumer concern for value
Shifting consumer spending pattern
Consumers are seeking greater value just the right combination of good quality and service at a fair price.
The natural of environment show three major trends:
Shortage of certain raw materials
Higher pollution levels
Government intervention in natural resource management
Technology Environment
Rapid pace of technological change