Brand and Marketing Mangement – Audi
Brand and Marketing Mangement – Audi
[pic 1][pic 2][pic 3][pic 4]STRATEGIC MARKETING PLANBusiness strategy to revert the companys recent critical downturn[pic 5]4/19/2015TABLE OF CONTENTSIntroduction 2Section 1: Situational Analysis 4Current Situation (5Cs Approach) 5Companys Situation 5Customers 5Competitors 5Collaboration 6Climate 6Context (External Factors) 6Definition of Product, Services and Market Presentation 6SWOT Analysis 7Proposed Market Research Plan 11Section 2: Marketing Plan 13Segmentation 14Targeting 14Positioning 15
Marketing Mix 17Evaluation of current Marketing Mix 18Effective Marketing Mix 19Competitive Strategy 23Evaluation of current Competitive Strategy 23Effective Plan for increasing Competitive Advantage – Differentiation 23Section 3: Introduction 28Discussion 28Personal View 31IntroductionAudi Group: Business, Marketing and Branding strategiesThe Audi group is a German entity and has been one of the most successful manufacturers in the premium and super car segment. The Audi group manufactures and sells Lamborghini and Audi cars. The Audi group also consists of the Italian Ducati motorcycle brand since 2012.