Essay About Marketing Matrix Between Gap Inc And Gap Inc.

Marketing Matrix Between Gap Inc and Their Competitiors
ProductA product is considered to be anything that can be offered to satisfy a need or want (Keller    & Kotler, 2012). GAP has offered several products which are shown below:Clothing Loungewear and sleepwear – pajamas, robes, pants, hooded sweatshirts, T-shirtsUnderwear – tank tops, t-shirts, briefs, boxers, panties, brasActivewear – jackets, hooded sweatshirts, sweatpants, t-shirts, tank tops, polosJeans/Demin – many sizes and coloursDressy Wear – coats, jackets, blazers, pants, dresses, shirts, blouses and skirtsCasual Wear – shirts, pants, blouses, sweaters, jackets, skirts, Capri pants, shorts, Accessories – shoes, socks, bags, backpacks, belts, wallets, jewellery, hats, gloves, mittensBody Care Products – body mists, fragrances, soaps, shower gelsPrivate LabelPricePrice is the amount of money charged for a service or product (Keller & Kotler, 2012). GAP Inc. offered different prices, for different products which differ at various locations. This is the only tool that GAP Inc. can use to achieve its marketing object, and that is to gain revenue. A lot of internal and external factors can affect how a product is price, and these factors will be a deciding factor to what the consumer will pay. GAP Inc. had a lot of competition from H&M, A&F and Limited Brand, which caused for them to put forward competitive prices.All income levels – lower income, middle income, high incomeWomen  – $16 tank top, $65 jeans, $200 handbagMen – $20 T-shirt, $35 polo, $85 jeansPlacePlace is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system2300 + Locations (incl. Canada, Japan, Germany, France, United Kingdom)Retail StoresCatalogues Websites Outsourcing and In-House Manufacturing   U.S and International Markets   Shopping MallsPromotionGap Inc. communicates its values and benefits to its consumers by utilizing the promotion Mix. A lot of methods are utilized by the company to date, that showcase their products and highlights their values. These promotion strategies are:TelevisionPrintOutdoor Posters/BillboardsInternetRadioGap Credit CardCelebrities