The Marketing Mix – Course Note – Biessan Zeidan
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The Marketing Mix
Biessan Zeidan
Chapter 38: Marketing MixProductFunctional – means that product must perform the function its been bought forAppearance – product should look goodUnique Selling Point (USP) – it is better if product contains something different from other similar productsProduct Lifecycle – businesses should modify the products or make new productsPriceCustomers want value for money. Price should be set depending on the following factors:Quality of productCost of productionPrices charged by competitorsHow much customers are prepared to payPromotionBusinesses have to make sure that their customers know about their productsThey need to provide information such as:Details about the nature and range of productPricesWhere it can be purchasedBusinesses can also try to persuade people to buy their products.PlacePart of the marketing mix where products are distributedProducts must be in convenient places and is easily accessible for customersWhat Can Influence the Marketing Mix?Nature of the productCompetitionMarketing budgetCompetitor’s mixTechnologyMarket research

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(2016, 10). The Marketing Mix. EssaysForStudent.com. Retrieved 10, 2016, from
“The Marketing Mix” EssaysForStudent.com. 10 2016. 2016. 10 2016 < "The Marketing Mix." EssaysForStudent.com. EssaysForStudent.com, 10 2016. Web. 10 2016. < "The Marketing Mix." EssaysForStudent.com. 10, 2016. Accessed 10, 2016. Essay Preview By: Biessan Zeidan Submitted: October 26, 2016 Essay Length: 353 Words / 2 Pages Paper type: Course Note Views: 397 Report this essay Tweet Related Essays Marketing Mix Running head: MARKETING MIX In an organization it is important to include the marketing mix in all aspects of the decisions. The marketing mix is 1,176 Words  |  5 Pages Marketing Mix Research Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and 1,029 Words  |  5 Pages The Marketing Mix The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing 1,383 Words  |  6 Pages The Marketing Mix The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires 1,187 Words  |  5 Pages Marketing Mix the 4 P’s Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting 1,205 Words  |  5 Pages Similar Topics Marketing Mix Pepsi Marketing Mix Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Marketing Mix And Marketing Mixproductfunctional. (July 5, 2021). Retrieved from https://www.freeessays.education/marketing-mix-and-marketing-mixproductfunctional-essay/