Essay About Marketing Mix Strategies And Business Event

Herbal Leaf Egg and Soya Bean Beverage
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Program:DIBSubject Code & Title:BUS1100 Introduction to BusinessAssessment Title:Business Event (Group Assignment)Instructor:Michelle HoongLearning OutcomesTasks/ MeansCriteria & Allocated MarksAssessed MarksSuccessful students will be able to:  (i)   Identify the different types of business(ii)  Identify product strategiesIdentify the pricing strategiesIdentify the place/ distribution strategiesIdentify the promotional strategies.Form a group of 6 – 7 members.Select type/types of product/s to be sold in a Business Event.Properly plan for the marketing mix strategies for the food fair.Important:This Assessment Title must be attached to your assignment.Using someone’s work as your own tantamount to plagiarism. The penalty is sharing the marks of the people whom you copy from.Assignment given: 21 April 2016ASSIGNMENT DUE DATE: 16 June 2016 by 5pmLate submission:10% deduction daily basisDiscuss the Marketing Mix strategies that applied in the Business Fair70 marksDiscuss the learning experience gained from the business fair20 marksAssignment format and presentation10 marksTotal 100 marksMarking GuideDescribe the product/s strategies (10/100)Introduction of product/s sold, attach with relevant picture/s [5%]Explain why such a product/s being chosen [5%]Discuss the pricing strategies (25/100)Explain the pricing strategy adopted [10%]Prepare a simple Profit and Loss statement which contain cost of goods sold, selling price, unit sold, expenses, revenue, profit/losses [15%]Discuss the place/distribution strategies (10/100)Discuss the strategic in choosing the location of the stall. [10%]Discuss the promotional strategies (25/100)Explain the types of promotional strategies and tools used in persuading and communicating product/s to attract customers [10%]Design an advertising poster [15%]Prepare a reflective learning log (20/100)Each member needs to contribute a reflective learning log which not less than 200 wordsThe reflective learning log must discuss the true experience gained from the conducting the business fair, eg. Problems faced, how to handle the problems/disagreements among group members and etc Discuss the possible areas to enhance your chosen business in this business fair based on what you have doneOverall format / assignment presentation (10/100)Font : ArialFont size: 12Spacing: 1.5 lineAlignment: JustifyWord counts: 1500-1800 (excluding personal reflective journal)Overall presentation Product strategies (Introduction of products sold)We choose herbal leaf egg and soya bean beverage as our product to sell on our business event. The reason why we choose them as our final selling product is because of the cost is lower and easily to be made.One of my group members,Polly,had readily made soya bean beverage in her house as her house has a factory to make soya bean beverage.Whereas the herbal leaf bags has been bought by our group members and we cook on the spot. [pic 1]Pricing strategiesXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxProfit and Loss statementSales     RM3.00 x  unitsRM1.50 x  unitsCost of goods soldGross ProfitExpensesStrawRM3.90 x 2 unitsRM7.80Plastic bagRM6.50 x 1 unitsRM6.50Ice RM3.60 x 2 unitsRM7.20Tea Egg Spice RM6.90 x 1 unitRM6.90CupRM7.00 x 1 unitRM7.00SoyaEggPaper(advertisement)SugarRM7.00 x 1 unitTotal expensesNet profit