Marketing Report on Butter Stick
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[pic 1][pic 2][pic 3]MARKETING REPORTButter StickABSTRACTFollowing is the marketing report for Gladiators pvt ltd Butter Stick product that is a new step towards butter industry. The documents covers all aspect of business report and provides a detailed and easy to understand look into the strategy, planning and budgeting of Gladiators pvt ltd plans to launch their new product.Qasim.Ali – 20838Shahzaib Aleem – 20867Muhammed Yaseen Fahim – 21049Marketing Management[pic 4]Table of ContentsExecutive Summary 2SWOT Analysis: 3Strength: 3Weakness: 3Opportunity: 3Threats: 4Market Needs and Trends: 4Competitive Analysis: 5Product Offerings: 6La carte Offering: 6Critical issue: 6Mission: 7Marketing Objectives: 7Financial Objectives: 7Target Market: 8B2C: 8Market Segmentation: 8B2B: 10Positioning: 10Marketing Mix Strategy: 10Product: 11Price: 11Place: 11Promotion: 12Hoardings: 12Goals of Marketing Mix Strategy: 12Objectives for Marketing Mix Strategy: 13SALES AND MARKETING STRATEGY 13Sales and Expense Forecast: 14Executive SummaryThe Gladiators butterstick, is a standard butterstick producing company. We have been able to secure a standard and well positioned production facility in Karachi Pakistan. Our company is set to compete in the highly competitive butter producing industry not only in Karachi, but in future also throughout Pakistan. The goal of our business is to impact their mornings by changing the way people take breakfast by implement our product in the market to save our consumers time and benefit them with nutrient in hand which they can carry with them offering different flavors as well in Karachi which aligns with our company’s mission statement. We will make sure that we do all we can, to compete favorably with leaders in the industry.Our workers are going to be selected from a pool of certified and highly experienced candidates as well as experienced labors and from any part of Pakistan as the business grows. As CSR activities in the start of our business we would offer internships to students from business schools and give them an opportunity to practice their skills with our company and learn the ropes of business practically as well as theoretically. This will offer us cheap employees who would receive experience certificates instead of proper wages which will be compensated through learning experience. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading butter producing industry in the Pakistan and throughout the globe.
In gladiators pvt ltd, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a family working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.SWOT Analysis:Strength:Innovative and new product with convenient packagingQuality productEasy to useTargeted to all social classesReasonable priceLow production costFlavorsWeakness:New in the marketSmall distribution networkStrong competitorNo market shareCustomers lack of awareness Opportunity:Customers are ready to accept the productMarket is huge and attractive Threats:New entrance from competitorsEconomic instabilityIncrease of general sales taxRetaining consumersEasy to copyMarket Needs and Trends:Gladiators pvt ltd is taking a new step in the breakfast industry by reengineering the way of using butter. We have conducted a thorough survey of the market to identify market needs and trends for our products demand and competitors and came across a positive result which is as follows,We found out that demand in the market for low fat and high calories is increasing day by day. People are willing to pay extra for quality products. Our research also shed light on thoughts of butter consumers that 60% of people are not satisfied with the process of applying butter on their bread they reported that it is messy and time consuming and would switch to an alternate option if provided. This is where our products new packaging and easy to use and carry container comes in and provides us with a competitive edge of solving our customer’s problem through our product. We also have a limited market as Pakistan does neither import nor product butter stick this gives us an advantage in the market as we do not have any direct competitors. The only competition we face is from butter manufacturing companies that do not offer easy to handle packaging such as,NurpurBlue bandLurparkCompetitive Analysis:We understand the fact that in order to run a business we need to identify and understand oyr competitors in the market that are either offering our product or its substitute. In case of oyr product we don’t have any competition with direct relationship towards our finished product but, we have a vast market of butter producing companies in the market that have their brand name. In order to compete against them we acknowledged the fact that we need to run a thorough study on our competitor and identify their strategies and positioning in the market.