Essay About Marketing Session And Philip Kotler

Marketing Notes
Essay Preview: Marketing Notes
Report this essay
MARKETING SESSION 1
What is marketing?
There are many different definitions of marketing
Marketing is different things to different people and different organizations
Philip Kotler – father of modern marketing
Marketing is about 5 things
Company
Product
Exchange
Money
Customer
To marketing is “to sell or bring to market” (Oxford English Dictionary, 1455)
Marketing is a company going to market with a product (John Branch definition)
What is a market?
Economics Definition
Where the exchange happens
A place where buyers and sellers come together
The nexus of supple and demand
Marketing Definition
Customers (people who have the $), industry (people who have the products) and business environment (the arena)
Company
Customers
Competitions
Collaborators (distribution channel partner)
Context
With what do we go to market?
A product
4ps – The Marketing Mix
Product
Price
Place (distribution channel)
Promotion (communication)
Advertising (paid media)
PR (public relations – get people/media to talk about you)
Personal Selling