Marketing Shapes Consumer Need and Want Verses Marketing Merely Reflects the Needs and Wants of Customer
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MARKETING SHAPES CONSUMER NEED AND WANT VERSES MARKETING MERELY REFLECTS THE NEEDS AND WANTS OF CUSTOMER.
Definition of terms
Marketing: – is a person or group of people who are the final users of products and or services
generated within a social system.
Consumer: – is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or
supplier for a monetary or other valuable consideration
Need: – is something that is necessary for organisms to live a healthy life.
Want: – want might be considered similar to the emotion desire, which can be studied scientifically
through the disciplines of psychology or sociology
Reflects: – To bring as a consequence
Customer: – is the process of communicating the value of a product or service to customers.
INTRODUCTION
Marketing shapes consumer need and want verses marketing merely reflects the needs and wants of customer the above statement both shapes and merely reflects the needs and wants of customers in the following divisions:-
DIVISION A
HOW CONSUMER NEEDS AND WANTS ARE SHAPED
* Needs and wants pre-existed marketing and therefore marketing identifies these needs and wants, shapes and satisfies them.
MARKETERS USE THE FOLLOWING TO SHAPE CONSUMER NEEDS AND WANTS:
1. ADVERTISEMENT
This is a powerful marketing tool which a firm uses to inform the consumers about the existence of its product. It is done through radio, Internet, newspapers, television commercials, etc.
Some ads come with interesting and catchy phrases and words like buy one get one free, free trial, free installation, free packaging etc. These catchy phrases normally attract consumers to buy the product.
2. MARKETING RESEARCH
Marketers conduct research to identify the right product to satisfy a particular existing need of a consumer by employing the marketing tools (interviews). It is through these procedures that consumer needs and wants are shaped.
After the introduction, there is constant interaction with publics in studying the responsiveness of consumers to the product to be at par with their changing needs
3. MARKET SEGMENTATION
Market segmentation deals with dividing the market into groups based on gender,