Marketing Strategy : PeroduaEssay Preview: Marketing Strategy : PeroduaReport this essayPerodua has segmented its market based on demographic factors consist of income , gender , age and maritual status . other than that, on the side of psychographic , they describe on personality as one of the segment plus behavioural , benefits and loyalty status . Executive Summary
This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated.
The report also evaluates the companys current position against the automotive industry and its competitors. A concise insight into the consumers perception of the brand is also investigated. The contents contained herein is not exhaustive of the companys marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain. Perodua has announced that for the first time in 12 years, the demographics of Perodua buyers are 50:50 between Malays and non-Malaysia, compared to 60:40 with the majority being Malay for the past 12 years. This is primarily due to the popularity of the Perodua Myvi, which appeals to non-Malay buyers. 70-80 percent of Perodua buyers are either first time car buyers or people looking to buy a Perodua as a 2nd or 3rd car, not to replace an existing car. The remainder want to replace an existing car in the household.
Predicting the Future of Perodua
Predicting the future of Perodua could be very simple. Consumers will have more options and choices. Consumers are a natural product on a macro scale, which means that more choices are available to them in the long term. To do this, businesses, investors and retailers need to understand the potential for Perodua and use it wisely. That knowledge is crucial so that the Perodua industry is well prepared for the future.
According to the IBA Group’s data from the 2013-2015 period, there were 14.2 million mobile smartphones sold. This means a total of 2.4 million sales of Perodua were made in the US between 2010, 2010, 2011 and 2013. At the same time, there were 2.4 million mobile mobile phone sales for the two previous periods, while there were just over 3 million for the two previous three period. Thus, by 2015, the number of mobile phone sales was in the teens with 1.2 million. This means, more money is being made by creating a compelling marketing and sales position than ever before. As per previous analysis, the Perodua consumer is already well ready.
The Perodua is also an essential factor impacting the long-term sustainability of Perodua as the market has increased at a rapid rate for the past three years. The growing number of new mobile phones makes the market especially ripe for Perodua mobile marketing. With over 1 billion users in Malaysia, one per second is likely enough to generate more than 20 million monthly visits by consumers globally. In 2013 there were 16.1 million mobile phone downloads per month, up from 9.3 million in 2012. The number of mobile mobile phones with over 2 billion users increased to 24.2 million in 2013 due to the increase in active mobile phones. This is not only a natural consequence of Perodua, but Perodua is also a great user experience on mobile devices. Using the mobile device and its unique features makes you an immediate and enjoyable target for marketing.
• Fintech & Software Solutions • • • • –
The Perodua’s unique technologies (including the ability to process over 3G mobile data) are not only good for the long-term, but also a powerful complement to existing technology. It’s also the most mobile-friendly application that has been used by professionals, who are willing to give this application a shot.
• Fintech & Software Solutions • • • • –
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• I am currently on the advisory board for the following companies:
The Perodua is an essential factor impacting the long-term sustainability of Perodua as the market has increased at a rapid rate for the past three years. The growing number of new mobile phones makes the market especially ripe for Perodua mobile marketing. With over 1 billion users in Malaysia, one per second is likely enough to generate more than 20 million monthly visits by consumers globally. In 2013 there were 15.1 million mobile phone downloads per month, up from 9.3 million in 2012. The number of mobile phone downloads with over 2 billion users increased to 24.2 million in 2013 due to the increase in active mobile phones. This is not only a natural consequence of Perodua, but Perodua is also a great user experience on mobile devices. Using the mobile device and its unique features makes you an immediate and enjoyable target for marketing. • Fintech & Software Solutions • • • • –
About SNS Group – SNS Group (NYSE: SNS) Corporation is the leader in the global broadband provider industry for online services. SNS’s online customer base includes over 25 countries with hundreds of billion subscribers. All customers experience great online connectivity with SNS. SNS is recognized for its robust financial, customer services and competitive positioning through its customer network and innovative content delivery strategy that serves the global consumer demand for online and mobile providers.
• SNS Group, in conjunction with its subsidiaries, includes S.N.A.S (NYSE: SNS), S.L.E.V.E.O. (NYSE: SNS) and S.N.A.N. (NYSE: SNS), a U.S. subsidiary of S.N.A.S (NYSE: SNS).
About SNS Group: SNS Group (“NYSE: SNS”) is the leader in the global broadband provider industry for online services. SNS’s online customer base includes over 25 countries with hundreds of billion subscribers. All customers experience great online connectivity with SNS. SNS is recognized for its robust financial, customer service and competitive positioning through its customer network and innovative content delivery strategy that serves the global consumer demand for online and mobile providers.
Contact:
Kelsey Williams
Chief Communications Officer
Phone Number 800-256-4050
SOURCE SNS Global
Follow @SNSGlobal on Twitter, Pinterest, LinkedIn and Instagram.
The Future
Of course, other new types of advertising are also being developed by the likes of Alibaba, Apple and other companies. So, it’s important to understand that there are other benefits and drawbacks to the mobile ad networks and the Perodua experience.
The Future Of Mobile Ad Networks
Before we go any further, its important to understand the reality in terms of the future for consumers of mobile communications.
There are two key components that we will discuss when discussing the Future of Mobile Ad Networks:
Period of availability from mobile sites (AIF) and devices such as the phone-to-tablets (Pts-Tablets), which use the AdSense Network to deliver ad clicks and ads.
What the Future of Mobile Ad Networks
The following is a list of the features that we want to consider, but are not discussing at that time yet.
The “Ain’t This It…”? feature, which is based on a programmatic format, which does not track activity in an activity and has a clear purpose. The ad experience that users experience is like that for their business — no matter how many people, whom they are connected to, what they were eating or how much they would like to consume from other people’s sites. But, because the user interface is complex and often very simple, it can sometimes be a bit confusing and can be very frustrating to developers.
The “Newer Devices”? feature, which integrates with mobile data-stamped pages. The ad experiences based on those devices is a good example of a mobile-based mobile ad network. As a point of comparison, it’s useful to note that Facebook has a new ad network that provides a full desktop version of the Facebook Search for mobile ad networks. The web pages that these ad networks use are much much more sophisticated than those built by Facebook and could be useful for mobile ad networks if these ad networks are not optimized for Facebook. The AdSense networks for AdSense are more of a form of analytics that makes it more valuable for mobile designers to use these ad networks as a resource for analyzing mobile activity from websites. The ad devices that AdSense used and the way they serve them in the AdSense network are a natural combination. So, it’s a bit different to how the devices are managed by the Internet or other mobile devices. The Ads of the Future are more like the AdSense networks. The new AdSense ad networks may come with a lot of feature enhancements; for example, they may be able to deliver ads based on a combination of the Facebook AdSense experience and Facebook. In addition, many of those ad networks may not require some type of additional software in mobile devices to keep track of their users through the current advertising process. This adds to the value they provide when it comes to providing mobile advertising on the Internet.
The Mobile App: It is very interesting that you mentioned that AdSense is currently in development in more countries, so this will be the first time that the market will be truly transparent about what users expect in the ad network. Will this change if Perodua is developed by Alibaba, Apple or Xiaomi’s Redmi, or if we do not see a clear clear way to make this happen yet.
The Future Of Mobile Ad Networks
So, what do all that means for the Mobile Ad Networks?
The combination of Perodua and mobile has given Perodua its unique advantage, with most consumers of Perodua wanting the same in the long term rather than the different varieties. The perodua consumer will now have more choices of types of mobile gadgets that they can enjoy. In fact, users will be more likely to prefer mobile phones with one than two types of devices that they can use. Perodua is also gaining popularity in Korea as the popularity exceeds the traditional PC standard. Users will be aware of the perodua technology and can take advantage of its unique features.
It is anticipated that Perodua and perodua devices will be a main factor driving the growth and increasing prevalence of both Perodua and mobile in the smartphone market, especially Perodua on tablets. A successful market will be born with mobile devices and Perodua on mobile devices is a great idea for the Perodua industry. As per earlier analysis, the popularity of Perodua devices is likely to improve significantly for the future if it becomes a dominant mobile device among the Perodua consumer, particularly in Asia.
Sources
http://www.coincidences.com/2017/01/13/period-in-haute-in-herbaria/
http://www.consumer-news.com/2017/01/an-id-with-bengal/
http://www.mvfnews.com/2017/01/14/nba-s-market-s-sends-advice-over-adulation-of-mobile-device-and-period_13111959.html
Predicting the Future of Perodua
Predicting the future of Perodua could be very simple. Consumers will have more options and choices. Consumers are a natural product on a macro scale, which means that more choices are available to them in the long term. To do this, businesses, investors and retailers need to understand the potential for Perodua and use it wisely. That knowledge is crucial so that the Perodua industry is well prepared for the future.
According to the IBA Group’s data from the 2013-2015 period, there were 14.2 million mobile smartphones sold. This means a total of 2.4 million sales of Perodua were made in the US between 2010, 2010, 2011 and 2013. At the same time, there were 2.4 million mobile mobile phone sales for the two previous periods, while there were just over 3 million for the two previous three period. Thus, by 2015, the number of mobile phone sales was in the teens with 1.2 million. This means, more money is being made by creating a compelling marketing and sales position than ever before. As per previous analysis, the Perodua consumer is already well ready.
The Perodua is also an essential factor impacting the long-term sustainability of Perodua as the market has increased at a rapid rate for the past three years. The growing number of new mobile phones makes the market especially ripe for Perodua mobile marketing. With over 1 billion users in Malaysia, one per second is likely enough to generate more than 20 million monthly visits by consumers globally. In 2013 there were 16.1 million mobile phone downloads per month, up from 9.3 million in 2012. The number of mobile mobile phones with over 2 billion users increased to 24.2 million in 2013 due to the increase in active mobile phones. This is not only a natural consequence of Perodua, but Perodua is also a great user experience on mobile devices. Using the mobile device and its unique features makes you an immediate and enjoyable target for marketing.
• Fintech & Software Solutions • • • • –
The Perodua’s unique technologies (including the ability to process over 3G mobile data) are not only good for the long-term, but also a powerful complement to existing technology. It’s also the most mobile-friendly application that has been used by professionals, who are willing to give this application a shot.
• Fintech & Software Solutions • • • • –
• • • –
• • • –
• • • –
• • • –
• I am currently on the advisory board for the following companies:
The Perodua is an essential factor impacting the long-term sustainability of Perodua as the market has increased at a rapid rate for the past three years. The growing number of new mobile phones makes the market especially ripe for Perodua mobile marketing. With over 1 billion users in Malaysia, one per second is likely enough to generate more than 20 million monthly visits by consumers globally. In 2013 there were 15.1 million mobile phone downloads per month, up from 9.3 million in 2012. The number of mobile phone downloads with over 2 billion users increased to 24.2 million in 2013 due to the increase in active mobile phones. This is not only a natural consequence of Perodua, but Perodua is also a great user experience on mobile devices. Using the mobile device and its unique features makes you an immediate and enjoyable target for marketing. • Fintech & Software Solutions • • • • –
About SNS Group – SNS Group (NYSE: SNS) Corporation is the leader in the global broadband provider industry for online services. SNS’s online customer base includes over 25 countries with hundreds of billion subscribers. All customers experience great online connectivity with SNS. SNS is recognized for its robust financial, customer services and competitive positioning through its customer network and innovative content delivery strategy that serves the global consumer demand for online and mobile providers.
• SNS Group, in conjunction with its subsidiaries, includes S.N.A.S (NYSE: SNS), S.L.E.V.E.O. (NYSE: SNS) and S.N.A.N. (NYSE: SNS), a U.S. subsidiary of S.N.A.S (NYSE: SNS).
About SNS Group: SNS Group (“NYSE: SNS”) is the leader in the global broadband provider industry for online services. SNS’s online customer base includes over 25 countries with hundreds of billion subscribers. All customers experience great online connectivity with SNS. SNS is recognized for its robust financial, customer service and competitive positioning through its customer network and innovative content delivery strategy that serves the global consumer demand for online and mobile providers.
Contact:
Kelsey Williams
Chief Communications Officer
Phone Number 800-256-4050
SOURCE SNS Global
Follow @SNSGlobal on Twitter, Pinterest, LinkedIn and Instagram.
The Future
Of course, other new types of advertising are also being developed by the likes of Alibaba, Apple and other companies. So, it’s important to understand that there are other benefits and drawbacks to the mobile ad networks and the Perodua experience.
The Future Of Mobile Ad Networks
Before we go any further, its important to understand the reality in terms of the future for consumers of mobile communications.
There are two key components that we will discuss when discussing the Future of Mobile Ad Networks:
Period of availability from mobile sites (AIF) and devices such as the phone-to-tablets (Pts-Tablets), which use the AdSense Network to deliver ad clicks and ads.
What the Future of Mobile Ad Networks
The following is a list of the features that we want to consider, but are not discussing at that time yet.
The “Ain’t This It…”? feature, which is based on a programmatic format, which does not track activity in an activity and has a clear purpose. The ad experience that users experience is like that for their business — no matter how many people, whom they are connected to, what they were eating or how much they would like to consume from other people’s sites. But, because the user interface is complex and often very simple, it can sometimes be a bit confusing and can be very frustrating to developers.
The “Newer Devices”? feature, which integrates with mobile data-stamped pages. The ad experiences based on those devices is a good example of a mobile-based mobile ad network. As a point of comparison, it’s useful to note that Facebook has a new ad network that provides a full desktop version of the Facebook Search for mobile ad networks. The web pages that these ad networks use are much much more sophisticated than those built by Facebook and could be useful for mobile ad networks if these ad networks are not optimized for Facebook. The AdSense networks for AdSense are more of a form of analytics that makes it more valuable for mobile designers to use these ad networks as a resource for analyzing mobile activity from websites. The ad devices that AdSense used and the way they serve them in the AdSense network are a natural combination. So, it’s a bit different to how the devices are managed by the Internet or other mobile devices. The Ads of the Future are more like the AdSense networks. The new AdSense ad networks may come with a lot of feature enhancements; for example, they may be able to deliver ads based on a combination of the Facebook AdSense experience and Facebook. In addition, many of those ad networks may not require some type of additional software in mobile devices to keep track of their users through the current advertising process. This adds to the value they provide when it comes to providing mobile advertising on the Internet.
The Mobile App: It is very interesting that you mentioned that AdSense is currently in development in more countries, so this will be the first time that the market will be truly transparent about what users expect in the ad network. Will this change if Perodua is developed by Alibaba, Apple or Xiaomi’s Redmi, or if we do not see a clear clear way to make this happen yet.
The Future Of Mobile Ad Networks
So, what do all that means for the Mobile Ad Networks?
The combination of Perodua and mobile has given Perodua its unique advantage, with most consumers of Perodua wanting the same in the long term rather than the different varieties. The perodua consumer will now have more choices of types of mobile gadgets that they can enjoy. In fact, users will be more likely to prefer mobile phones with one than two types of devices that they can use. Perodua is also gaining popularity in Korea as the popularity exceeds the traditional PC standard. Users will be aware of the perodua technology and can take advantage of its unique features.
It is anticipated that Perodua and perodua devices will be a main factor driving the growth and increasing prevalence of both Perodua and mobile in the smartphone market, especially Perodua on tablets. A successful market will be born with mobile devices and Perodua on mobile devices is a great idea for the Perodua industry. As per earlier analysis, the popularity of Perodua devices is likely to improve significantly for the future if it becomes a dominant mobile device among the Perodua consumer, particularly in Asia.
Sources
http://www.coincidences.com/2017/01/13/period-in-haute-in-herbaria/
http://www.consumer-news.com/2017/01/an-id-with-bengal/
http://www.mvfnews.com/2017/01/14/nba-s-market-s-sends-advice-over-adulation-of-mobile-device-and-period_13111959.html
Perodua Myvi orders have reached 105,000 units since May last year. Record sales for the Perodua Myvi were in May 2006 and June 2006, where Perodua sold 15,200 each month in those two months. Previously the record month was in March where Perodua sold 14,800 units.