Marriot
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Relationship Marketing
Marriott International Inc.
Marriott international inc. is one of the world wide leading companies with thousands of
properties in the U.S and 67 other countries.
Marriott hotel chains has attracted millions of customers world wide building a strong
relationship with those customers and insuring their satisfaction by implementing
Market driven strategies which increased the business ability to understand their
customers needs and habits.
“PEOPLE FIRST” thats the first thing you see when you look in to Marriott web
pages and by reaching people and keeping them satisfied the company gained more and
More loyal customers.
In order to provide up to date information about the hotel, there was the toll free
customer service line which made it easier for the company to provide recognition and
build relationship with individual customers.
Developing and maintaining a long term, cost effective relationships with customers,
suppliers, employees and other partners made the company one of the highly successful
companies in the business.
To attract customers, Marriott is offering lots of deals and rewards for example:
With the Marriott rewards premier visa signature card, customers can earn up to 5
Marriott reward points for every dollar spent using the new card and the customers can use those points for free nights at vacation destinations and other travel and
entertainment packages.
Marriott international is experiencing the benefits from working with local owned
businesses in the communities they operate making it easy for a small business with a
good idea to find