Mary Kay & Global MarketingAlexis ThompsonCase Study #2MKTG-1110Mary Kay & Global Marketing        Mary Kay is a multinational firm because it utilizes a multi-domestic strategy and has different product variations, brand names, and advertising programs based off the countries where they do business. For example, in the Asian market, more specifically the Chinese and Japanese markets, Mary Kay had to realize the differences between American and Asian cultures and design their product lines accordingly. In China and Japan, the women prefer lighter skin, more facial creams, and skin care products. They had to adjust their message and their products to address the needs of the market and provide more anti-aging creams, facial moisturizers, and skin lighting makeup. They also made changes to the fundamental principles of the company. The long standing “God First, Family Second, and Career Third” was adjusted to “Faith First, Family Second, Career Third” to encompass the many denominations without pulling away from the image that Mary Kay wants to portray. Mary Kay is a multinational firm because it respects different cultural backgrounds and adjusts their business plans accordingly. (Quelch)
According to the video in the discussion board, Mary Kay, upon entering India, had three things in mind; build a brand, build a sales force, and build an effective supply chain to support the sales force. They also placed their focus on affordability, so they used products that would not become obsolete in a short time, and used the most cost-effective skin care and color makeup. Also, to provide even more customer service for that demographic, Mary Kay developed exclusive products that are only available in India. This helps to ensure profitability, affordability, and availability. They also reach out to the demographics by stating the golden rule: “Do unto others as you would have them do unto you”, which almost mirrors India’s rule of “Do unto others as you would want to be treated.’
In February, 2016, Indian Women’s Rights Minister TK Ramesh announced a major change to Indian law and order in Uttar Pradesh. She announced that police and paramilitary had a duty to stay and observe women in public places. She pointed out that if an Indian woman is beaten, arrested, or detained by a mob, then she is already a victim of violence:
To take advantage of this mandate, authorities should be on high alert for possible cases of violence when an Indian woman is being assaulted by a man. Also, to maintain a safe and neutral environment for women that enables them to make choices regarding their own lives.
This is what to do to make the nation’s women live in a safe and neutral, peaceful, and peaceful environment:
In February, 2016, the Ministry of Health released a new action plan that would reduce violence in India by bringing into line the existing law-related duties of health and reproductive care to protect women, and to ensure that only women of good dispositions are allowed to obtain their reproductive rights, including rights to education, birth control, breastfeeding and a safe and dignified home. This action plan also includes a statement on the ongoing government response to the most recent incident of forced sterilization, which has brought into conformity a new and profound moral dilemma regarding women’s reproductive rights.
In March, 2016, the Bharatiya Janata Party (BJP) announced their new national strategy against the spread of abortion — but they made no attempt to talk about abortion, so their campaign could only emphasize the positive development of women’s participation in India’s reproductive rights. In February, 2017, the Bharatiya Janata Party (BJP) had no action plan to address the issue of abortion in politics. They did however, announce a series of action plans and actions aimed at improving the health of women who are affected as a result of abortion (see below) in the country — all aimed to improve the country’s health and quality of life (PHD).
In March and April, 2017, Prime Minister Narendra Modi also announced that the Ministry of Health would begin to implement a national strategy of its own to ensure the health and protection of women in India:
Narendra Modi proposes to lead the Government to make a strong and proactive effort to ensure that India’s women’s health outcomes are improved. This will help to ensure strong women’s health on a daily basis and also help provide opportunity for them to succeed in the life of their families and for their offspring.
It is essential therefore that women’s lives be ensured for all Indian women, and that their lives be affected by their own reproductive rights, so that the country’s reproductive rights will be respected, and those of our partners, to help them survive.
This latest announcement, as well as the recent policy and tactics of the Bharatiya Janata Party (BJP) that was aimed at tackling the issue of abortion, have also revealed that the government’s policies in India have been taking off and that women are living in dire straits. This situation is just as dire from a social