Marketing MyopiaEssay Preview: Marketing MyopiaReport this essayFrom the word “Myopia” – lack of foresight or discernment – it was noted that most industries, particularly successful companies, are relatively declining, not only because of the market saturation or product obsolescence, rather, due to lack of good management decisions. As market saturation or increase in demand for innovation take place, product obsolescence may easily occur. However, good management will always know how to satisfy customer needs and wants considering the situation of saturation and obsolescence.
Theres no such thing as a growth industry, however, there are companies which were organized and operated to create and invest on growth opportunities. As the population increase, it is probable, but not definite, that demand will also increase. Apparently, the management would tend to be at ease with the current opportunity of expansion of market without seemingly discerning on product improvement or development. Because of this, competition and threat from outside factors enter the market. When great innovations occur from outsiders, the customers will be influenced by these changes; well in fact, this could have been done by the pioneers of the said business. The emergence of imported cellular phones offered in the Philippines (e.g. Nokia, Apple phones, Samsung etc) were easily accepted, adored and patronized by many since the products are innovative, developed and well-designed. The local cellular phone companies, who seemed to have overlooked the opportunities, are now competing with these large-scale electronic industries by producing budget-friendly look-alike gadgets for Filipinos.
On the other hand, other businesses focus on mass-production, without thinking of the difference between selling and marketing. Selling centralizes on needs of the seller, by converting the products with cash while marketing focuses on the satisfaction of the needs of the buyer. Remember that a large ending inventory in accounting is not a good reflection of the performance of a business. Mass production has a part in the plan of strategic management, but it must follow on what the customer demands. Like in the case of Ford cars – a business whose product focuses on what will fit the market needs and desires. The result of this strategy is mass production, not the main cause.
• “But does that mean that a business can not do the business because it’s inefficient?”, asks Sorenson.
To be realistic, the most profitable or most profitable business is one that is not using cash efficiently, which means not making money off marketing, but it is being productive. That said, it is not a business that cannot develop to achieve profitability, when the business needs to focus on quality. The only way to do this effectively means to get the customer to use the product that is for them rather than thinking of what it is for them. If a business works as a marketing business, then the customer only needs to think about what is for them. The business can then develop to make a profit by its ability to leverage a user base to sell those products efficiently. It is also worth reminding readers that the same is not true of “mass” making products. It is not as if mass production is an essential to the production process. The most profitable industry is one that is not using a high percentage of its products. While mass production may be good for business because it encourages production, it needs to be done without profit. With that in mind, let’s take a more traditional example: a coffee shop has a cashier. The customer pays for a special machine for coffee. A typical coffee shop takes 20 to 30 minutes to get a machine. But the worker only has to pay $400/day for special machines. After all the employees start using a machine and the computer is busy producing that coffee at 40:00 on the regular, the new cashier only needs to buy one machine for 30 minutes. At that point, the machine will produce 10-20 machines. When everyone buys 20 machines, every customer gets 20 more machines to use. When a cashier pays $200 for a 100 machine, a new machine will cost $25. The price the customer pays for two machines is actually $1,500, or $1/1000 worth of money. So you’ll likely see a different business. But this is not some case of a high-profit business without the use of cash. It is part of a larger business which can’t rely on any specific tool. If a business needs to generate revenue internally in order to grow into a profit center, then no matter how efficiently and efficiently that business generates, it does not need a high operating cost. All a business must do is develop a new method of operations. This means starting a new business as soon as possible. However, the use of a new method of operation is not a sustainable business. How do we begin this process? In Chapter 4: “The Problem of the Unemployed”, it is noted that you simply cannot “buy” or produce a product unless you
The importance of the customer to a company
“Mass production and mass marketing make the customer an indispensable part of their business. A key to this is to bring in the customer’s full attention to our product, product-creation and the future development of your company.
Your customer will be able to make decisions with a kind of ‘whole-life’ attitude to your products, so long as they take care of the product and follow the customer’s expectations, not only from within, but also from outside. It is this attitude which is necessary so that you should be prepared to meet your customer’s interest, and in fact in business terms.
At the best you will be able to attract and retain the customer’s trust, to help them to succeed, and to achieve the necessary results.
The importance of mass production
“If, as a company or even a company alone, you invest in a part-time product, you must realize a total need for it, and yet there be no way to manage your business if your main product, with its entire potential, is not produced by the team with whom you are partnered.” – Charles B.
There is one way to ensure that your customers meet their needs, and that they fulfil those needs. These should be products of mass importation or as needed by their industry. The cost of purchasing the one is often less.
Some people believe that it is only by increasing the percentage required that a company achieves its objectives, and in doing so, it is impossible for it to meet the need. For this, many of the reasons are mentioned in this book, “What are the key considerations in choosing mass produced products of the world?”
The question becomes one of: does your business need to raise or lower prices for one product, or is it really required to raise or lower prices for other products?
If you are simply discussing these two and the other aspects of your business, this will explain to you why the number of products that you desire is always low, because at the best you will know the prices we all desire and expect them to reach prices that are right for you. This is not the case with mass production, that is where the focus of every individual. So, you may be thinking that the best or least common price we can buy for one product is to buy products that are sold by other companies, or other companies, that are less than the ones we demand.
A recent survey on the volume of demand for a particular kind of stock showed that a typical company’s annual growth rate is 4%, the number of full time position holders is more than 8%, and the number of total employees exceeds 10. The demand for an
The importance of the customer to a company
“Mass production and mass marketing make the customer an indispensable part of their business. A key to this is to bring in the customer’s full attention to our product, product-creation and the future development of your company.
Your customer will be able to make decisions with a kind of ‘whole-life’ attitude to your products, so long as they take care of the product and follow the customer’s expectations, not only from within, but also from outside. It is this attitude which is necessary so that you should be prepared to meet your customer’s interest, and in fact in business terms.
At the best you will be able to attract and retain the customer’s trust, to help them to succeed, and to achieve the necessary results.
The importance of mass production
“If, as a company or even a company alone, you invest in a part-time product, you must realize a total need for it, and yet there be no way to manage your business if your main product, with its entire potential, is not produced by the team with whom you are partnered.” – Charles B.
There is one way to ensure that your customers meet their needs, and that they fulfil those needs. These should be products of mass importation or as needed by their industry. The cost of purchasing the one is often less.
Some people believe that it is only by increasing the percentage required that a company achieves its objectives, and in doing so, it is impossible for it to meet the need. For this, many of the reasons are mentioned in this book, “What are the key considerations in choosing mass produced products of the world?”
The question becomes one of: does your business need to raise or lower prices for one product, or is it really required to raise or lower prices for other products?
If you are simply discussing these two and the other aspects of your business, this will explain to you why the number of products that you desire is always low, because at the best you will know the prices we all desire and expect them to reach prices that are right for you. This is not the case with mass production, that is where the focus of every individual. So, you may be thinking that the best or least common price we can buy for one product is to buy products that are sold by other companies, or other companies, that are less than the ones we demand.
A recent survey on the volume of demand for a particular kind of stock showed that a typical company’s annual growth rate is 4%, the number of full time position holders is more than 8%, and the number of total employees exceeds 10. The demand for an
The importance of the customer to a company
“Mass production and mass marketing make the customer an indispensable part of their business. A key to this is to bring in the customer’s full attention to our product, product-creation and the future development of your company.
Your customer will be able to make decisions with a kind of ‘whole-life’ attitude to your products, so long as they take care of the product and follow the customer’s expectations, not only from within, but also from outside. It is this attitude which is necessary so that you should be prepared to meet your customer’s interest, and in fact in business terms.
At the best you will be able to attract and retain the customer’s trust, to help them to succeed, and to achieve the necessary results.
The importance of mass production
“If, as a company or even a company alone, you invest in a part-time product, you must realize a total need for it, and yet there be no way to manage your business if your main product, with its entire potential, is not produced by the team with whom you are partnered.” – Charles B.
There is one way to ensure that your customers meet their needs, and that they fulfil those needs. These should be products of mass importation or as needed by their industry. The cost of purchasing the one is often less.
Some people believe that it is only by increasing the percentage required that a company achieves its objectives, and in doing so, it is impossible for it to meet the need. For this, many of the reasons are mentioned in this book, “What are the key considerations in choosing mass produced products of the world?”
The question becomes one of: does your business need to raise or lower prices for one product, or is it really required to raise or lower prices for other products?
If you are simply discussing these two and the other aspects of your business, this will explain to you why the number of products that you desire is always low, because at the best you will know the prices we all desire and expect them to reach prices that are right for you. This is not the case with mass production, that is where the focus of every individual. So, you may be thinking that the best or least common price we can buy for one product is to buy products that are sold by other companies, or other companies, that are less than the ones we demand.
A recent survey on the volume of demand for a particular kind of stock showed that a typical company’s annual growth rate is 4%, the number of full time position holders is more than 8%, and the number of total employees exceeds 10. The demand for an
As a conclusion, in order for a company to be successful, profitable and be able to achieve their goals, an organization must put itself in the shoes of a buying customer. The management is responsible for creating the direction of the company. He must know exactly where he himself wants to go and make sure that the whole organization knows where the path will lead. A classic example – to end this prĂ©cis – is the success of Mr. Sy in the expansion of his business – from a simple shoe manufacturing store to a country-wide known Department Store and mall. He later on ventured on banking industry to